Question

Topic: Advertising/PR

How To Leverage A Sports Sponsorhip

Posted by Anonymous on 250 Points
How do I leverage a sports sponsorship?
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RESPONSES

  • Posted by mgoodman on Accepted
    It depends. What's the nature of the sponsorship? Are there restrictions or specific things you must, can and cannot do? Do you have a written contract?

    What country/state/province are you in? Is the sponsorship a national thing, or is it regional/local? What kind of business are you in? Who is your primary target audience? Why are you sponsoring the team or event? Is it a one-time event, or a year-long commitment?

    Lots of questions before we can give you good answers.
  • Posted by Mushfique Manzoor on Accepted
    Hi gabriela

    some good questions by micheal. hope to hear from you on that.

    in the mean time, check out a similar question was asked on "how to take a sports apparel brand global via web" in the following link. this might be of some help.

    https://www.marketingprofs.com/ea/qst_question.asp?qstid=7666

    hope this helps. do let us know your thoughts.

    cheers!!
  • Posted by SRyan ;] on Accepted
    There have been dozens of questions posted on this forum about sports sponsorship and marketing, actually. Trouble is, the "Search Questions" link doesn't work so well when you're using multiple keywords. So here's a tip for finding the best threads on this topic...

    Go to Google's Advanced Search page, where you can restrict your search to the marketingprofs.com website. It's linked from Google's home page, right next to the usual input box. Here's an example of how to fill out that page. I filled out the Find Results and Domain fields for you. From there, all you have to do is click the button labeled Google Search.


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