Question

Topic: Advertising/PR

What Is The Most Competitive Specialization?

Posted by Anonymous on 8/2/2005 at 12:50 PM ET 250 Points
We are 6 people runing small d bussiness? Our specialization is DTP and printing optimalization. We feel that the perspectives of this field becomes limited. What do you think that is the most perspective ad field?
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  • Posted by mgoodman on 8/2/2005 at 9:12 PM Accepted
    OK. I give up. What is a "small d business?" You might also want to define "DTP" as I know of at least two different meanings.

    And what is it you want to know? "... the most perspective ad field" doesn't mean anything (at least to me).

    What country are you in? What is it you're trying to do?
  • Posted by SRyan ;] on 8/7/2005 at 7:22 AM Accepted
    It definitely sounds like you might be trying to stretch yourselves too thin by leaping from desktop publishing to the whole kit and caboodle of a full-service agency.

    If you had to pick another area to focus on, try email marketing. You might already have the creative and copywriting talent on your team. You can use a lot of resources here on the MarketingProfs website to learn more about that marketing specialty.

    Good luck!
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