Question

Topic: Advertising/PR

What's The Best Bang For My $100/month Advertising Budget?

Posted by Anonymous on 4/9/2004 at 12:36 AM ET 50 Points
I am just starting my own online business on a very low budget. I have put aside $500 for advertising start up, but my monthly budget will be only $100 for the first while. I was planning to spend it all on pay per click, but I would like to see what the experts have to say. If PPC is the way to go, who would you recommend? Any help would be appreciated.
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  • Posted by tjh on 4/12/2004 at 2:42 PM Accepted
    With PPC, one way to minimize the expense is to avoid the most expensive keywords in your categories.

    Look around at Overture and others to see if you can find relevant keywords that can help you, but don't cost nearly as much as the obvious and expensive ones.

    It's hard to know if you're trying to sell to online users, or local "real-world" prospects, but if PPC is where you think it's at, take a look at investigating secondary keywords.
  • Posted by SRyan ;] on 4/14/2004 at 4:59 AM Member
    Since so much of the advice is focused on search engines and their PPC ads... here's some thoughts about your keywords, strictly from the point of view of a frequent Googler!

    I can't imagine searching for "bath products" or "candles" or even "aromatherapy." If I'm going online to look for something in your store's categories, I'm probably going to use words like "glycerin facial soap" or "dripless beeswax candle" or "frangipangi scented lotion" or "monogrammed wedding tapers" or "sugar cookie votives."

    In other words, if you've got some standouts that you're betting will be hot sellers in your inventory, think of a batch of words that customers might use to pinpoint those specific items. The cool thing about this Web world of our is you can test them out and keep adding/changing until you find what works. Not only that, but if you build these keywords into your SITE, you're likely to show up at the top of the search results (which is where Googlers like me prefer to click instead of the ads)! And that's FREE advertising.

    Good luck!
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