Question

Topic: Customer Behavior

Searching For Target Market Sources

Posted by Anonymous on 9/9/2005 at 7:23 AM ET 250 Points
I need a quick brainstorm of popular websites that women and especially younger women (mid to late teens) would visit, as I am no longer a teenager! Perhaps people here have teenage daughters they could question? I appreciate that this age group don't tend to surf the net much but if they did, what are the most likely sites? I'm mainly looking for UK sites, however if there are popular international sites that UK people use, that would be ok too. So far I have:

IVillage
Handbag.com
zoom.co.uk
Magazine websites (Cosmo etc)
Fashion websites (retailers, etc)
Are there other lifestyle websites that target this group directly?

The secondary market is core dvd buyers. Are there any specialist and respected review websites in the dvd buying market?

Are there any websites that are marketed towards both these groups?

This is quite urgent and therefore I'm putting high points on an easy question.

Thanks in advance
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RESPONSES

  • Posted by Chris Blackman on 9/9/2005 at 8:24 PM Accepted
    My daughters are 19 and 22, and my router security logs indicate the number one site with hundreds and hundreds (maybe thousands!)of page visits per week is (drumroll)

    Myspace.com

    Seems to be a global website.

    Please don't expect me to know why they like it, though...

    ChrisB

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