Know-How Exchange : Advertising/PR

Agencies represent sales as gross income and net income. Gross income is what you bill. Net income is what you keep after paying for vendor services, your own opertional costs and salaries.

You can divide up your gross and net income by line of service, if you think that is useful.

Your revenue forecasting will be a bit of a shot in the dark, based heavily on assumptions.

Look very carefully at the market you are targeting. You may find a niche or an add on service you can provide to their internal marketing capabilities.

Good luck.

To clarify the colleges are post secondary education; short term career training like medical assisting and dental assisting. I have worked in the advertising/marketing industry for 10 years with four years advertising and promoting these types of schools.
I currently market 16 schools in five states, so I have seen and heard a need for the type of services I plan to offer. I have also been asked by competitors in other markets for advice on promoting their schools. This niche is my primary target and secondary is local business/other industries.

The education industry is very competitive and schools are always looking for ways to increase leads and increase enrollment.

mbarber -
I have read about the way you suggested too. I just wanted to confirm.

Currently my expenses are pretty high for a start up. I have three people plus I need two more for a total of five employees. Sounds like a lot but with the current work load, we need more help. Current work load meaning our client list will start with five schools with multimillion dollar revenue. These are the schools we currently do in-house marketing/advertising.

My idea is to market our services to other schools that don't compete in our markets. The person I am pitching this idea to is the owner of these schools.

Thanks for the feedback. I accept your answer but will wait a little longer and keep the question open. - Falina