Know-How Exchange : Customer Behavior

My Music School have been around in Singapore since the 70s. Recently, lots of new music schools are coming up to compete with us. They uses aggressive direct malings, advertisements and in-door concert / performances to draw the potential customers.

What can my musci school do besides what they are doing to successfully win over the customers as the pie is pretty small in the island of Singapore. What other creative methods can I use to make it fun for the children especially.

How do you think I can motivate the teengers, adults and senior citizens to learn to play either the piano, organ or guitar at their respective age? What do I need to do to draw them?

The internet and chat lines have influence the general public and the draw of learning music is diminishing.....