Question

Topic: Advertising/PR

How To Write A Media Brief

Posted by Anonymous on 9/21/2005 at 11:15 AM ET 25 Points
ANyone has any idea on how to write a media brief or perhaps a media brief template? In crucial need of it. Thanks a lot!
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RESPONSES

  • Posted on 9/21/2005 at 11:25 AM Accepted
    Here are the elements I use:

    Purpose/Objective of the campaign: awareness, generate retail traffic, drive traffic to website/800#?

    Relevant Research

    Advertising’s Role in the campaign: standalone tactic or will media be supported by promotions, PR, etc.

    Threats/Opportunities: any negatives or positives that may affect the campaign?

    Creative Considerations: what do we know about content of the creative that may help us in planning

    Audiences: primary and secondary, what are demographics, psychographics, geographic considerations, etc.)

    Timing/Seasonality concerns

    Budget

    Evaluation: what measures will we review to determine success
  • Posted by Carl Crawford on 9/22/2005 at 8:12 AM Accepted
    I have a template from Saatchi & Saatchi. Email me offline (click on my name to get my email)
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