HOW MANAGEMENT Fits Into Our Campaign Framework

Running effective, well-planned and well-executed marketing campaigns isn't a set-it-and-forget it proposition.

To perform well, your marketing campaigns need constant tending. They may demand quick changes or on-the-fly course corrections.

Good management practices make it possible to do that without unnecessary stress on you or your team.

From budgeting to marketing automation to project management to resource allocation... it's all here. Learn to manage your team, processes, and technology well to keep your campaigns humming smoothly along.


Ready to transform your campaigns? These courses will walk you through how to implement key processes for this element.
  • Attracting, Compensating, and Retaining Top Marketing Talent

    Successful marketing teams don't appear magically or spontaneously. And sometimes a team that looks fabulous on paper just can't perform to the potential you know is there. This course will help you optimize your team through assessment, customized compensation, and strategic hiring. Get ready to activate your marketing department Dream Team!

  • A Scientific Approach to Metrics, Measurement, and Marketing ROI

    It's easier than ever to quantify the impact of your marketing and to recreate success. Where do you start? By learning to structure your marketing analysis, test conclusions, and present results.


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