HOW MANAGEMENT Fits Into Our Campaign Framework

Running effective, well-planned and well-executed marketing campaigns isn't a set-it-and-forget it proposition.

To perform well, your marketing campaigns need constant tending. They may demand quick changes or on-the-fly course corrections.

Good management practices make it possible to do that without unnecessary stress on you or your team.

From budgeting to marketing automation to project management to resource allocation... it's all here. Learn to manage your team, processes, and technology well to keep your campaigns humming smoothly along.

OUR LATEST MANAGEMENT TRAINING COURSES

Ready to transform your campaigns? These courses will walk you through how to implement key processes for this element.
  • COMING IN JANUARY

    A Scientific Approach to Metrics, Measurement, and Marketing ROI

    It's easier than ever to quantify the impact of your marketing efforts and recreate success. In this course, you'll learn to structure your marketing analysis, test conclusions, and present results.

  • COMING IN FEBRUARY

    Hiring and Compensating Marketing Talent

    Hiring good marketers gets more challenging every day. In this course, we'll help you to assess your hiring needs, attract top marketing talent, and create competitive pay and retention efforts.

  • COMING IN MARCH

    Your Guide to Marketing Automation

    Marketing automation is a necessity to scale marketing campaigns. In this course, we'll explore some essential components: clean data, comprehensive rules, compelling content, scoring, and much more.

  • COMING IN AUGUST

    Do's and Don'ts of Project Management

    It may seem simple, but successful project management is anything but. This course will help you set clear business objectives and requirements, plan and communicate your work flow, and execute flawlessly.

OUR FAVORITE MANAGEMENT FREE RESOURCES

Looking for more information? Explore this element by browsing these articles, webinars, and other free resources.