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Can You Benefit from Reciprocal Links?

by Eric Ward

Content
Is there anyone left in the Web marketing world who thinks reciprocal links are still Most of the talk and posts I read on the forums say that reciprocal liks are Don't work. Cause search rank It's too bad, really, because lost in all the commotion is the fact that ... more
Is Starbucks Worth Another Nickel?

by Lewis Green

Content
The buzz today among marketers, brand developers and those who love coffee circles around the announcement that raised its drink prices by a , its first price increase in two So what's the big Starbucks built its reputation on brand image, the Third Place Experience. An intangible. And intangibles are ... more
Are You A Weirdo?

by Gavin Heaton

Content
Http://www.mpdailyfix.com/images/weirdo.jpg more
You Can't Fix Stupid

by Lewis Green

Content
But maybe you can replace it; however, I have my doubts. About what, you ask? The American Automobile , of I begin with this simple It is stupid to create products and services based on sales data (the what) rather than on consumer wants and needs (the who). Focusing on ... more
Great Author Sites Are Kid's Stuff

by Tom Ehrenfeld

Content
Last month's release of the new Captain Underpants reminded me of how very much I adore the Web site for this silly kid's book My youngest daughter (and okay, her father) find this series absolutely hilarious. Yeah, it's mired in the potty, but it's also far smarter than one would ... more
From Guru to Guru Barbeque

by Ann Handley

Content
Allen Weiss President and Founder of , published a post here titled Thought Leaders & Too Big for Their Allen wrote, "My sense is that all of this thought-leader stuff is really just for selling something. The same goes for the word 'guru.' That's fine, I guess, if you want ... more
Pet Peeves

by Ann Handley

Content
My friend Eileen has a grey striped cat named , whose greatest joy is to hunt in the backyard woods and drop his offerings at her back Yesterday, he had brought a freshly slain chipmunk, and placed it lovingly on the doormat, its little velvet ears perpetually perked up–but one ... more
Branson's Mission

by Ted Mininni

Content
Fast has a short, but very insightful, piece with Richard Branson in the magazine's September The interview has picked up on the unique business perspective that led Sir Richard to stunning success with his Virgin Atlantic , as well as a number of other global business ventures. The interview begins ... more
Networking: The Angel Sitting on WOM's Shoulder

by Lewis Green

Content
Before Jonathan Kranz's wonderful post, WOM Is Not " goes cold here at Marketing Profs Daily , I want to tag along on its As Jonathan Word of Mouth (WOM) doesn't just happen. It is a marketing tool that needs to be launched, executed upon and managed. Furthermore, it is ... more
Where Is Online's Slice of the $1.6B Political Spend?

by Eric Frenchman

Content
Has a very interesting article called Political Ad Spending Could Hit $1.6 Billion This and I keep wondering who forgot to hand me out a slice of the ad budget The article includes a streaming video of Evan Tracey from TNS Media Intelligence talking about the forecasted media spend for ... more
When Digital Met Traditional

by Sara Holoubek

Content
A week or so ago, the head of a boutique traditional agency called me in for a quick digital They were heading off to a big pitch, and needed to know their clicks from their spiders, their banners from their rich media and so Enter For the past three years ... more
Signs You Are Too Inward-Focused

by Gerry McGovern

Content
Technology can act as a wall or a door between the organization and the customer. Too often it is becoming a I embrace technology. I love it. I'm surrounded by it. What I have to keep reminding myself is that it's not about the technology itself; it is about what ... more
A Law of Motion Applied to Marketing

by John Jantsch

Content
Most people are familiar with the laws of motion, but few have thought of it in the context of Newton's first law of motion "An object at rest tends to stay at rest and an object in motion tends to stay in motion with the same speed and in the ... more
The Happiness Quotient: What Is It?

by Lewis Green

Content
I believe, and "The Happiness Quotient" argues, that those managing to the bottom line will not achieve the same results and those who manage to happiness. And their bottom lines will suffer for it. more
52 Percent of MySpace Users Are Over 35

by Mark Vanderbeeken

Content
Is often described as a site for teens and twentysomethings to hang out and express themselves, sharing photos and passions, listening to music, and connecting with Well, think again, says Bruno Giussani in his blog Lunch over . He found some interesting stats in a recent Fortune which says that ... more
Today I Declare That Everybody ...

by Laurel Delaney

Content
...Goes global! And for what better cause than this PEOPLink is a US-based nonprofit organization helping artisans all over the world sell their handmade items on-line while showcasing their cultural richness. Each artisan group maintains its own current catalog with the latest offerings and lots of information on the artists ... more
WOM Is Not SOB

by Jonathan Kranz

Content
Hey marketers out How many times have you had this kind of At a party or other social event, you're introduced to someone who's opening a new business. "That's great," you say politely. "How are you going to market Their response? "Oh, I don't believe in that kind of stuff. ... more
Home Depot Breaks New Ground

by Harry Joiner

Content
In an unusual move to subsidize its online business, Home Depot has begun to offer prime product placement on its homepage. #0000ff;" Click here for a According to Nielsen NetRatings, Home Depot's online store is visited by 4 million shoppers each week, nearly of whom own their own homes. And ... more
Where Would You Like to Retire?

by Elaine Fogel

Content
This has absolutely to do with marketing, but I want to share it anyway - because it's I received this by e-mail recently and decided (at Ann's encouragement) to share it with Daily readers. Once in a while it's healthy for us to put our marketing caps down for a ... more
Are You Ready for Some Football?

by Ted Mininni

Content
The has successfully extended its popular brand into a way of life with TV, sports radio and satellite radio coverage, a super-interactive Web site, its own cable network and plenty of licensed In the 1970s, fans could watch Sunday afternoon pro football games on the CBS and NBC networks, and ... more
Disney Fingerprinting Is Not Mickey Mouse

by Eric Frenchman

Content
We are back from our second vacation down in Walt Disney . One of the biggest changes since our February visit (besides the unbearable heat at the end of summer in Florida) was that almost every park is now matching your fingerprint with your park pass. Disney told us it ... more
101 Ways To Brew Up a Great Idea

by Scott Baradell

Content
In the world of promotions, you know you've come up with some good chachka if the client prospect you ship it to keeps it for the next seven Back in 1999, when I was VP of corporate communications for a company called , I was sent a coffee mug by ... more
Getting Kicked Out

by Suzanne Lowe

Content
In recent weeks, we watched Pluto get demoted and Tom Cruise get With reality shows all over the place (featuring people getting eliminated from too many contests to track), getting kicked out is almost becoming de And now this week comes news of the latest in the revolving door at ... more
A Rebel With A Cause

by Mack Collier

Content
In the music industry, you could call Terry McBride a bit of a Or a hell-raiser, a boat-rocker. The Recording Industry Association of may very well have a few other choice (four-letter) words to describe him. But coming from the customer's standpoint, I would associate a completely different type of ... more
Auf Wiedersehen, Dr. Z! (At Least for Now)

by Ted Mininni

Content
On August 31st, I posted a blog entry "Ask Dr. In that post, I was ruminating about Daimler Chrysler's latest marketing campaign, which utilizes Dr. Dieter Zetsche, its chairman as spokesman, and the pros and cons of such a The TV and radio advertising spots coordinated with a web site ... more