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Optimizing Your B2B Demand Generation Machine: How Experimentation Helps You Do More With Less

Cara Harshman, Aliza Edelstein
Laura Forer
Tue, Jun 20, 2017, 1pm ET
45 minutes

If generating demand for your product is a struggle, rest assured that you are in the majority. 63% of marketers say their top challenge is generating traffic and leads. So what's a marketer to do? We say: hypothesize and experiment.

Join us for this free seminar where SurveyMonkey will share how their marketing team experiments and optimizes different parts of their demand gen machine. You'll hear real stories, tactics, and outcomes that will inspire your own demand gen experimentation.


Cara Harshman is a freelance experimentation evangelist. Formerly Optimizely's blog and content manager, Cara is a preeminent voice in A/B testing and website personalization. She wrote the book A/B Testing on behalf of Optimizely's co-founders and has spoken around the world.

Aliza Edelstein runs demand generation on SurveyMonkey's growth marketing team. She has worked in B2B marketing for the past six years helping companies generate qualified sales opportunities.

Who Should Attend?

Any marketer who wants to learn how experimentation can lead to more demand for their product.

What Will You Learn?

  • How to get the most engagement from every interaction along the buyer's journey
  • Tips for maximizing the ROI of your marketing campaigns
  • Ways to reduce your risk of developing digital campaigns that don't generate leads
  • How to deliver a best-in-class experience to your customers to turn them into advocates

About Our Sponsor:

OptimizelyOptimizely provides the world's leading experimentation platform, Optimizely X, which enables organizations to operationalize experimentation across their organization. With Optimizely, everyone in your organization can experiment on the things that impact your key business metrics. You can also experiment across every customer touchpoint, ensuring that you deliver compelling, personalized customer experiences wherever your customers interact with your brand.

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