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Maximizing Return on Your Event Investment

Jay Williams
Laura Forer
Tue, Sep 26, 2017, 1pm ET
45 minutes

When it comes to events, attendees will associate positively with your brand and solution based on their overall experience—and more importantly—your communication with them from a pre- and post-show basis.

Join us for this free seminar where you'll learn what to look for in selecting an event partner, as well as detailed best practices for preparing staff and setting up your outbound communications to maximize your investment.

To follow the conversation on Twitter, use the hashtag #ArgyleEventROI.


Jay Williams is director of sales development and operations for Argyle, where he helps technology organizations leverage event-based selling strategies to create new opportunities and advance their pipelines. He specializes in helping clients maximize live event partnerships to reach their target audiences.

Who Should Attend?

Marketers interested in learning how to maximize ROI from live events.

What Will You Learn?

  • How to select the right event partner
  • How to properly prepare for the event
  • How to know what your messaging is and when to share it
  • How to engage your priority attendees

About Our Sponsor:

Argyle Argyle brings business information and thought leadership to a curated membership community of over 3 million business leaders in finance, marketing, data analytics, technology, strategy, customer engagement, human capital, legal, supply chain, and security. Clients use our engagement events, marketing services, and content solutions to communicate their brand and spotlight their product innovations to our members.

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