Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Don't Let Social Media Data Spook You!

Arnab Chakravarty, Ammar Mohammed, Brendan Grady
Kerry O'Shea Gorgone
Tue, Oct 31, 2017, 1pm ET
45 minutes

Companies depend on consumer sentiment data to make marketing decisions. Yet, we find many organizations are afraid to incorporate social sentiment into their business due to its complexity. And in turn, one in three business leaders makes decisions on information they don't trust or don't have.

Imagine how much more relevant and successful your marketing—and ultimately your business—would be, if you had accurate insights into social reactions to your product or event.

Join us for this free seminar to learn how to leverage the wealth of social media data to make better marketing decisions.

To follow the conversation on Twitter, use the hashtag #SCanalytics.


Arnab Chakravarty is analytics leader for Softchoice. With over 12 years of consulting experience, he has a unique ability to understand complex business problems and solve those using best-in-class technology. Arnab helps his clients leverage social media to gain brand and competitive insights, limit customer churn, and identify market basket / cross-sell opportunities.

Ammar Mohammed is senior solutions architect for Softchoice, specializing in business analytics, data warehousing, social media analytics, and financial performance. He is passionate about helping clients realize the full potential of cognitive analytics and finding the golden nuggets of information that drive actionable insight and competitive advantage.

Brendan Grady is global sales effectiveness leader for IBM Business Analytics. Brendan is on a mission to help organizations understand the art of the possible with analytics. He brings his real world experience deriving insights from data to help organizations make confident decisions about driving revenue, reducing expenses, and mitigating business risks.

Who Should Attend?

Marketers with that nagging feeling that there is a tremendous amount of power in social media insights, but who are pretty sure they aren't making good use of it.

What Will You Learn?

  • How to use social data to truly understand your customers and target audiences
  • How to effectively analyze campaign responses to product or program launches
  • Why and how to benchmark your results against competitors

About Our Sponsor:

SoftchoiceEvery day, thousands of organizations rely on Softchoice to provide insight and expertise that speeds the adoption of technology, while managing cost and risk. Through our unique points of view, we challenge leaders to think differently about the impact of technology on employees and customers.

IBMIBM is a global technology and innovation company with more than 375,000 employees serving clients in 170 countries. Just completing its 22nd year of patent leadership, IBM Research has defined the future of information technology with more than 3,000 researchers in 12 labs located across six continents. Today, IBM is much more than “hardware, software, and services;" it is a cognitive solutions and cloud platform helping to transform healthcare, improving the retail shopping experience, rerouting traffic jams, and even designing the next generation fan experience in sports stadiums around the world.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!