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Don't Let Social Media Data Spook You!

Presenters:
Arnab Chakravarty, Ammar Mohammed, Brendan Grady
Moderator:
Laura Forer
Sponsor:
Softchoice
When:
Tue, Oct 31, 2017, 1pm ET
Length:
45 minutes
Add to Calendar 10/31/2017 1:00 PM 10/31/2017 1:45 PM America/New_York Don’t Let Social Media Data Spook You! An online sponsored seminar from MarketingProfs MM/DD/YYYY Seminar start time: 1pm ET / 12pm CT / 11am MT / 10am PT (U.S.) Please review your calendar to verify the time transferred correctly. (This is especially important if you are using a mobile device.) = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Join us for this free seminar to learn how to leverage the wealth of social media data to make better marketing decisions. Can’t make it to the live presentation? No problem. Register now and catch what you missed after the seminar: http://www.marketingprofs.com/marketing/online-seminars/1070 Connection instructions and slide handouts will be posted here: http://www.marketingprofs.com/marketing/online-seminars/materials?semid=1070 Sponsored by Softchoice: https://www.softchoice.com/ Sponsored by IBM: https://www.ibm.com/

Companies depend on consumer sentiment data to make marketing decisions. Yet, we find many organizations are afraid to incorporate social sentiment into their business due to its complexity. And in turn, one in three business leaders makes decisions on information they don't trust or don't have.

Imagine how much more relevant and successful your marketing—and ultimately your business—would be, if you had accurate insights into social reactions to your product or event.

Join us for this free seminar to learn how to leverage the wealth of social media data to make better marketing decisions.

To follow the conversation on Twitter, use the hashtag #SCanalytics.

Presenters

Arnab Chakravarty is analytics leader for Softchoice. With over 12 years of consulting experience, he has a unique ability to understand complex business problems and solve those using best-in-class technology. Arnab helps his clients leverage social media to gain brand and competitive insights, limit customer churn, and identify market basket / cross-sell opportunities.

Ammar Mohammed is senior solutions architect for Softchoice, specializing in business analytics, data warehousing, social media analytics, and financial performance. He is passionate about helping clients realize the full potential of cognitive analytics and finding the golden nuggets of information that drive actionable insight and competitive advantage.

Brendan Grady is global sales effectiveness leader for IBM Business Analytics. Brendan is on a mission to help organizations understand the art of the possible with analytics. He brings his real world experience deriving insights from data to help organizations make confident decisions about driving revenue, reducing expenses, and mitigating business risks.

Who Should Attend?

Marketers with that nagging feeling that there is a tremendous amount of power in social media insights, but who are pretty sure they aren't making good use of it.

What Will You Learn?

  • How to use social data to truly understand your customers and target audiences
  • How to effectively analyze campaign responses to product or program launches
  • Why and how to benchmark your results against competitors

About Our Sponsor:

SoftchoiceEvery day, thousands of organizations rely on Softchoice to provide insight and expertise that speeds the adoption of technology, while managing cost and risk. Through our unique points of view, we challenge leaders to think differently about the impact of technology on employees and customers.

IBMIBM is a global technology and innovation company with more than 375,000 employees serving clients in 170 countries. Just completing its 22nd year of patent leadership, IBM Research has defined the future of information technology with more than 3,000 researchers in 12 labs located across six continents. Today, IBM is much more than “hardware, software, and services;" it is a cognitive solutions and cloud platform helping to transform healthcare, improving the retail shopping experience, rerouting traffic jams, and even designing the next generation fan experience in sports stadiums around the world.

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