How to Succeed With ABM
- Kumar Rathnam
- Laura Forer
- Dun & Bradstreet
- Tue, Sep 25, 2018, 1pm ET
- 45 minutes
While it may not quite be rocket science, the B2B buying journey is quite complex. Likewise, the data pertaining to the journey is equally complex. So it only makes sense that the better you are at connecting your vast amounts of person-, company-, and transaction-level data, the better you'll be at targeting the right customers or prospects at the right time.
Join us for How to Succeed With ABM to learn how to develop a persistent identity for your contacts and accounts to improve ABM campaign performance and attribution. It's all about connections and finding the magic in your campaigns.
Kumar Rathnam is a technology executive with 18 years of experience working across multiple industries, focusing most recently on digital media and marketing. His expertise includes software development management, technical product development, technology team leadership, managing large-scale digital marketing and content marketing supported websites, and marketing cloud platforms. He serves as VP technology strategist, digital solutions at Dun & Bradstreet. Kumar provides strategic guidance to D&B customers on how to best leverage technology and data to drive digital strategy.
Who Should Attend?
Any marketer who is looking to implement or improve Account-Based Marketing campaigns.
What Will You Learn?
- What a business identity is
- How to connect the pieces of a business identity
- Why persistent identification is the key to enabling ABM success
About Our Sponsor:
Dun & Bradstreet helps companies around the world improve their business performance. As the global leader in commercial data and analytics, we glean insight from data to enable our customers to connect with the prospects, suppliers, clients, and partners that matter most. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity.