Advanced Tactics in SEO: Part Art, Part Science
- Stephan Spencer, Rand Fishkin
- Thu., Mar. 27, 2008, 12pm ET (9am PT)
- 90 minutes
Ever wonder what the SEO pros know that you don't? What tools they use every day that you don't even know exist?
This virtual seminar isn't about search engine optimization fundamentals. You won't learn why links are important for rankings; you won't learn how to justify SEO to your boss. What you will learn is how to take your search engine optimization skill set to the next level, even if you're already a savvy search marketer.
Two renowned search marketing gurus will open up their toolkits, unveiling and demonstrating powerful tools and immediately actionable tactics. If it's not practical, it won't be in this seminar!
Stephan Spencer is the founder and president of Netconcepts, a web agency that specializes in search engine optimized e-commerce, as well as email marketing through its GravityMail division. Clients include Home Shopping Network, AOL, Verizon SuperPages.com, Discovery Channel, and REI.
Stephan is a frequent speaker at Internet conferences around the globe (including Berlin, London, Toronto, Santiago, Auckland, New York, Chicago, San Francisco, Los Angeles, and places in between) for organizations such as the DMA, the AMA, Shop.org, JupiterMedia/IncisiveMedia (Search Engine Strategies), Internet World, IQPC and IIR.
Stephan is a Senior Contributor to MarketingProfs, a monthly columnist for Practical Ecommerce, and he's been a contributor to DM News, Multichannel Merchant, Catalog Age, Catalog Success and others. He is co-author of the analyst report "The State of Search Engine Marketing 1.0—New Strategies for Successful Cataloging" published by Catalog Age.
Rand Fishkin is the co-founder and CEO of SEOmoz, a Seattle-based firm providing tools, resources & education to search marketers. Rand runs the popular SEOmoz Search Marketing blog, with more than 20,000 daily subscribers. An engaging public speaker, Rand has addressed audiences in the US, Canada, Europe, and Asia including Google, Microsoft, Stanford University, NPR, Search Marketing Expo and more. His company has been featured in Newsweek magazine, and Rand has been quoted in the Washington Post, USA Today, the Wall Street Journal Online, and numerous other publications.
Who Should Attend?
This session is for any marketer who wants in on the "secret sauce" to rocket past your competitors in the search results. A technical background is not required, but definitely helpful.
If you're new to SEO, make sure you check out these earlier topics that are available on-demand in our library.
What Will You Learn?
- How to gain higher rankings through Web 2.0, “The Long Tail,” blogs, social networks, widgets, APIs, spiders, and more
- The tools and techniques to ‘reverse engineer’ competing sites that outperform yours in Google
- Well-kept secrets that only the top SEO pros know
- How to take your search engine optimization skillset to the next level, even if you're already a savvy search marketer
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