Take 10: Google Tools the Pros Use for Advanced Competitive Research
- Sean Campbell
- Fri., Dec. 10, 2010, 11am ET (8am PT)
- 10 minutes
No matter your business, no matter your strategy, if you're not monitoring and tracking the competitive landscape, you're doing yourself a disservice. But knowing where to begin is often the hardest part.
Take a quick tour of the advanced Google tools the pros use to guide their online research, gather insight on competitors, and get a solid read on the state of the industry in this Take 10 presentation by market research specialist Sean Campbell.
Sean Campbell is the co-owner of Cascade Insights, which provides competitive intelligence, qualitative market research, and strategic marketing services to clients in the hardware and software industries. Sean's insights into qualitative research and competitive intelligence have been published by SoftwareCEO, the Association of International Product Marketing and Management, Willamette University's Graduate School of Business, the Marketing Research Association, and MarketingProfs. In addition, his work is featured in the Society of Competitive Intelligence Professionals' (SCIP) Competitive Intelligence magazine and Quirk's Marketing Research Review. Sean is also co-author of the book Going Beyond Google: Gathering Internet Intelligence.
Who Should Attend?
This PRO webcast is for time-pressed marketers. If you donít like taking notes, youíll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.
What Will You Learn?
- Google tools that cut down your research time by helping you zero in on key information in fewer steps
- Easy ways to track keyword topics and aggregate your results
- Techniques for quickly discovering trends and major events in a competitor's history or the industry as a whole
- One tool that you may want to use as your morning dashboard
About our Take 10 Program
In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
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