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Take 10: How to Set Up a Multivariate Experiment in Google Website Optimizer

Janet Driscoll Miller
Fri., Apr. 8, 2011, 11am ET (8am PT)
10 minutes

Measuring the effectiveness of site design and content isn't about guessing—it's about determining what's actually working, and what isn't. And the best way to test your site is via multivariate testing. Sound complicated? It's not when you use Google Website Optimizer.

In just 10 minutes, SEO expert Janet Driscoll Miller guides you through the process of setting up a multivariate test using Google Website Optimizer. With step-by-step instructions, she helps you choose which sections of your site to test, install and validate the necessary script codes, and launch your experiment. By the end of her 10-minute demonstration, you'll know just what you need to do to discover which parts of your site are winning (and which parts require further optimization).


Janet Driscoll Miller is president and CEO of Search Mojo. With more than twelve years of search engine optimization experience, Janet has spoken at search engine conferences, including Search Engine Strategies and Pubcon, and she also participates in webinars as a speaker on SEO for MarketingProfs.

She has published articles in B2B Magazine, Visibility Magazine and others, and has contributed to several blogs, including Search Marketing Sage, Marketing Pilgrim and Search Engine Journal.

Who Should Attend?

This PRO webcast is for time-pressed marketers. If you don't like taking notes, you'll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.

What Will You Learn?

  • How to create a new multivariate experiment with Google Website Optimizer
  • How to identify the page sections to be tested
  • How to install and validate JavaScript codes
  • Where to get a preview of the experiment
  • How to launch your experiment

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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