Testing: How-to articles covering the latest marketing tactics, tips, and strategies.
Email Optimization: Case Studies and Actionable Tips [Infographic]Laura ForerYou email marketing program may be cruising along, but are there steps you can take to give it even more power? This graphic gives ideas, and it also shares email ...
Why Email Still Reigns Supreme [Infographic]Laura ForerEmail is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips ...
10 Overlooked B2B Optimization Opportunities to Boost Your WebsiteIris ShoorYou've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.
Increase Website Traffic Without Improving Search Rank: A Guide to CTR-Testing for Title Tags and Meta DescriptionsMichael HayesUsing conversion rate optimization techniques in clickthrough-rate testing of title tags and meta descriptions can increase Web traffic (without dealing with search rank).
Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]Laura ForerDon't let your email program get stagnant. Just because it seems to be working doesn't mean you can't improve it. Check out this graphic for tips on seeing your emails ...
Kiss Your A/B-Testing Goodbye... Sort OfDavid SchroederA/B-testing has always been an effective way to optimize conversion rate, but new technologies are optimizing your optimization.
Five Things Pro Facebook Marketers Do DifferentlyMadelyn NewmanWhy is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros ...
Five Mistakes That Are Costing You Precious B2B LeadsRohan AyyarAt the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster ...
Four Steps to a Winning Lead-Generation Process [Infographic]Laura ForerCreating a lead-generation strategy doesn't have to be complicated. This infographic walks you through four basic steps to get started.
Three New Facebook Ad Features to Boost Your ROIRicha PathakFacebook recently introduced new features that help advertisers garner more return on their social media advertising investments. These three features, especially, are worth a try.
Testing: Podcasts containing in-depth interviews with smart marketers from all walks of life.
QR Codes Kill Kittens: Author Scott Stratten Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneScott Stratten's expressed his frustration with QR codes in no uncertain terms. His most recent book—QR Codes Kill Kittens—provides example after example of poorly executed marketing concepts that will make you want to laugh and cry at the same time.
How to Build a Testing Culture: Justin Rondeau of Which Test Won on Marketing Smarts [Podcast]by Matthew GrantTesting your online campaigns, landing pages, forms, website, and so on can't be an every-now-and-again thing. Testing must be iterative and ongoing if it is to produce results. Which means, among other things, that your organization must institute a culture ...
Email Marketing for Rebels: DJ Waldow and Jason Falls on Marketing Smarts [Podcast]by Matthew GrantAll rumors to the contrary, email marketing is not dead or dying. In fact, email is thriving, according to DJ Waldow and his co-conspirator Jason Falls, co-authors of the forthcoming book, The Rebel's Guide to Email Marketing, which explodes many ...
Testing: Online seminar broadcasts from the best minds in marketing
- Make Your Copy Mobile-Friendlywith Roberta RosenbergIn this PRO seminar, we'll show you how to craft copy that gets noticed, read, and acted upon in the small screen confines of the mobile environment. We'll also share when to use pictures to tell your story and how to 'front load' important content your prospects won't miss during a quick scan. You'll leave with copywriting best practices and tips you can apply right away.
- Why 'Always Be Testing' Is Wrong for Your Businesswith Justin RondeauIn this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages.
- How to Use Testing to Improve Website Conversionswith Justin RondeauIn this PRO seminar, we'll cover the steps you should take to use testing to increase your conversion rates. You'll learn what elements to focus on, including lead generation pages, the homepage, and buttons. You'll walk away with new ideas that you can apply to your website and landing pages immediately.
- Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action.
- Selling Social to the C-Suitewith Brian SolisThis seminar will provide you with the insight and directives necessary to shift from the role of champion to business strategist and help you set a plan to convey the importance of engaging in social media to senior management.
- Cracking the Code: Web Analytics for Paid Search Advertisingwith Avinash KaushikAre you measuring the right things in your Pay-Per-Click campaigns? It's time to find out—and easily improve your ROI.
- Actionable Web Analytics: Unleash the Marketing Power of Your Web Datawith Avinash KaushikYou don't necessarily need MORE data about your online visitors' behavior... you need to pinpoint the data that will help you make better marketing and design decisions. Getting it might not be as painful as you think.
- Post-Click Marketing: How to Make Your Landing Pages Hit, Not Misswith Scott BrinkerYou spend good money buying clicks. Since every click leads to a landing experience—someone clicks on your ad or email link, hey, they land somewhere—you're really spending that money on generating paid landing experiences. Given that realization, how do you maximize landing experiences, with the quantitative goal of increasing conversions and the qualitative goal of building your brand?
- You'll learn exactly how to test, what to test, and where to test to maximize your marketing ROI. You'll leave with concrete principles and practical, real-life case study examples in both B2C and B2B environments.
- In this information-packed session, we discuss the strategic and operational issues that you need to consider when determining which combination of media are most suitable for reaching your target market.
Testing: Tutorials - tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Three High Impact Email Marketing Tests You Can Implement TodayReleased on 10/26/2012 with Hunter BoyleIn just 10 minutes, you'll learn how to implement a few quick and easy high-impact tests that will garner results.
- Take 10: How to Set Up a Multivariate Experiment in Google Website OptimizerReleased on 4/8/2011 with Janet Driscoll MillerIn just 10 minutes, SEO expert Janet Driscoll Miller guides you through the process of setting up a multivariate test using Google Website Optimizer.
- Take 10: How to Set Up an A/B Experiment in Google Website OptimizerReleased on 3/4/2011 with Janet Driscoll MillerIn this Take 10 webcast, optimization expert Janet Driscoll Miller walks you through how to set up an A/B experiment in Google Website Optimizer. She demonstrates each step in the process.
Testing: Marketing downloads for the busy professional
- Online Research How-To GuideSet clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
- Benchmark Survey: Email MarketingLink directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
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- The Role of Customer Empathy in the Future of Marketing by Michael Brenner
- How B2B Marketers Can Align With the Self-Directed Buyer Journey by Michael McLaren
- Close the Marketing and Sales Gap, and You'll Close More Deals by Helen Yu
- The Future of Marketing Organizations Post-Pandemic: Top 5 ... by Paige O'Neill
- How to Match Your Key Metrics to Your Content Goals by Kelsey Raymond