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Take 10: 3 Rules for Winning Business When the Odds Are Against You

Stephen Denny
Fri., Aug. 12, 2011, 11am ET (8am PT)
10 minutes

It's said, "You've got to know when to hold 'em, know when to fold 'em." And sometimes, you need to know how to deal when the deck is stacked against you. In the business world, that means knowing how to face off against competitors who seem to have more of, well, everything, and, against all odds, wind up with the winning hand.

In this Take 10, competitive strategy and marketing consultant Stephen Denny gives you the nitty-gritty on getting scrappy and actually capitalizing on (seemingly) overwhelming business challenges. You'll learn how to call on your stakeholders to reach more people, how to shift perceptions about your company, and how to use other people's sense of self-interest to even the odds.


Stephen Denny is a competitive strategy and marketing consultant, and the author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. Channeling more than 20 years of senior executive experience managing marketing for such companies as Sony and Onstar, he now helps brands in technology, consumer products, clean energy, and service industries define their competitive positioning, communication strategies, and implementation plans. In addition, Stephen is a frequent speaker at corporate events, industry conferences, and graduate business schools on topics relating to competitive strategy and marketing.

Who Should Attend?

This PRO webcast is for time-pressed marketers. If you donít like taking notes, youíll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.

What Will You Learn?

  • How to make the most of the challenges inherent in your business
  • How to change your perception of the challenges you face
  • How to enlist the aid of stakeholders
  • How to understand "Return on Inventory Investment"

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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