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Take 10: How to Write Vivid, Engaging Copy

Paul Gillin
Fri., Jan. 6, 2012, 11am ET (8am PT)
10 minutes

Cure your content of the "blahs" with words that paint a compelling picture. Why use "drop," for example, when you could use "plunge" or "slump"? Or "get" when "seize" and "pluck" are so much more vivid? By thinking in images, you can create vivid, interesting copy that engages your visitors.

In just 10 minutes, learn how to purge your writing of the everyday and replace it with the awe-inspiring. You'll learn how to write natural, engaging copy that is neither bloated nor wan. Plus, you'll discover how to best use analogies and data to make your copy shine.


Paul Gillin is an online and social media marketing strategist who specializes in helping B2B marketers use quality content to reach customers. His books include The New Influencers, Secrets of Social Media Marketing and Social Marketing to the Business Customer. Paul is a veteran technology journalist with more than 25 years of editorial leadership experience and thousands of published articles. He was previously editor-in-chief of Computerworld and founding editor of TechTarget.

Who Should Attend?

If you want to learn how to transform your copy from boring to awe-inspiring, you need to take 10 minutes to check out this webcast.

What Will You Learn?

  • How to use words that conjure up images
  • What tools to use for improving your writing
  • How good writing should sound and feel
  • How to use analogies to enhance your story

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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