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Sales Messaging That Closes the Deal

Tim Riesterer
Verónica Maria Jarski
Thu., June 21, 2012 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

According to research among executive B2B decision makers, the conversations your salespeople have with potential customers are 53 percent of the reason that customers choose your company over your competition. That's more than price, brand, and product quality combined. This has serious implications for your sales messaging.

Creating a buying vision that loosens the status quo using a distinct point of view is a challenge for most companies. One of the biggest mistakes companies make is that they (perhaps unintentionally) force their customers to live in the seller's story versus creating messaging that speaks to their buyer's story. Often times, their sales messaging doesn't provide enough personal context to create the urgency to act.

In this PRO seminar, you will learn how to discover and deliver your company's distinct point of view in a way that gets your prospects to re-consider how they are doing things, create the urgency to act, and position your solution in a way that helps your customers realize that your product meets (and exceeds!) their desired outcomes.


Tim Riesterer is co-author of Customer Message Management and Conversations that Win the Complex Sale, and the chief strategy and marketing officer for Corporate Visions, Inc., a leading sales and marketing messaging company. With more than 20 years of sales and marketing experience, Tim is a recognized thought leader and practitioner on marketing and sales messaging.

Who Should Attend?

Marketers who are tasked to create field-ready messaging and develop sales enablement tools, or any marketer responsible for training and equipping their channels to sell.

What Will You Learn?

  • How to write sales-ready content
  • Messaging techniques that inspire action
  • How to use the Hero Model to develop a sales story
  • Five steps to building your distinct point of view


10 lucky winners will be chosen at random to win a free copy of Tim's new book, Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals. To qualify, simply complete the short survey at the end of the live Q&A session.

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