Value Propositions

Value Propositions: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Can Marketing Get You Out of Jail or Save Your Soul? Marketing Smarts Live [Podcast]by Matthew Grant
  We took Marketing Smarts on the road and recorded the podcast live in Los Angeles, where I interviewed Eric Granof, CMO at the largest underwriter of surety bail in the US, and Brad Abare, communications director of a Los Angeles-based ...
  Content Marketing, Marketing Smarts, Value Propositions

Value Propositions: Online seminar broadcasts from the best minds in marketing

• Using Buyer Personas to Make an Impact on Your Marketing ROIwith Adele Revella
  In this PRO seminar, we'll cover a practical plan to ensure that your buyer personas have a direct, measurable impact on marketing ROI.
  Content Marketing, Marketing Strategy, Personas, Value Propositions
• How to Avoid the Pitfalls of a Bad RFPwith Cal Harrison
  This PRO seminar will help consultants and other professionals to understand their options when faced with a bad RFP, explore how to overcome the most common problem areas, and how to maximize their chances for success if they choose to proceed.
  Collaboration, Marketing Strategy, Marketing Tips, Sales, Value Propositions
• Sales Messaging That Closes the Dealwith Tim Riesterer
  Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you.
  Collaboration, Content, Content Marketing, Customer Relationships, Market Research, Marketing Strategy, Marketing Tips, Sales, Value Propositions, Writing
• How to Build Personas that Persuade Buyers and Increase Saleswith Adele Revella
  Join us February 23rd for a PRO seminar with B2B marketing expert Adelle Revella, and discover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process.
  B2B Marketing, Content, Marketing Strategy, Personas, Sales, Value Propositions
• Get to Know Your Customers: Connecting Market Research to Business Growthwith Bill Alberti
  Learn how to frame market research in terms of profitable impact. You'll discover how to establish the connection between using research to understand your customers and improved business performance.
  Customer Behavior, Market Research, Marketing Tips, Measurement, ROI, Value Propositions
• Social Media for Marketers: A 15-Step Process to Engage with Your Customers Onlinewith Geoff Livingston
  Things aren't quite so simple for marketers any more. One-mass communication-based approaches don't work quite the same way. And if you use old marketing tactics in this new media world, in fact, the results can backfire on well-meaning companies.
  Blogging, Customer Engagement, Marketing Tips, Social Media, Social Networking, Value Propositions, Videos
• How to Make Marketing Indispensable to Saleswith Michael Nick
  If salespeople are going to succeed in today's market, they desperately need your help. Unfortunately, most marketers are focused on the wrong message, which they then use to develop unusable collateral that ends up in the wastebasket.
  Collaboration, Customer-Centric, Marketing Strategy, Measurement, Print Collateral, ROI, Sales, Value Propositions
• Get More Customer Mindshare: Developing a Rock-Solid Value Propositionwith Jill Konrath
  When salespeople lack strong value propositions, they're unable to crack into corporate accounts, engage customers in business-oriented discussions, differentiate themselves from competitors and get prospective customers to make decisions to change. Strong value propositions are that important!
  B2B Marketing, Customer Engagement, Management, Positioning, Sales, Value Propositions
• Customer Message Management 2: Confuser or Clarifier? Creating Customer-Relevant Messagingwith Tim Riesterer
  This seminar provides you with a detailed tutorial on the tools and templates you can use to make sure your company can compete on clarity and avoid parity in your value propositions.
  Collaboration, Creativity, Customer-Centric, Measurement, Targeting, Value Propositions, Writing
• Bridging the B2B Sales and Marketing Gapwith Jeff Thull
  Gain invaluable insights into how aligning marketing and sales through this unique approach will translate your marketing strategy into sales results.
  B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Sales, Value Propositions

Value Propositions: Tutorials - tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Everything You Need to Know About LinkedIn EventsReleased on 10/8/2010 with Jason Alba
  Take a quick 10-minute tour of LinkedIn Events with expert Jason Alba, who spells out not only how to access and use the Events application, but also how to wield its branding and word-of-mouth powers.
  Brand Awareness, LinkedIn, Marketing Tips, Take 10, Tradeshows/Events, Value Propositions, Word-of-Mouth