Marketing Challenges: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Six Biggest Challenges Facing Social Media MarketersAyaz Nanji
  Marketers say not having enough staff and financial resources is the top challenge they face in executing well on social media, according to recent research from The Manifest.
  Digital Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Social Media, Social Networking
• Three Steps to Effective Customer Content and Lasting Sales-Marketing RelationshipsJules Tompkins [Sponsored Content]
  When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results.
  Content, Content Marketing, Content Strategy, Management, Marketing Challenges, Marketing Smarter, Marketing Strategy, Marketing Tips, Sales, Writing
• The Personalization Maturity Ladder [Infographic]Laura Forer
  Personalization can be as simple as an email greeting or as complex as a fully customized, cross-channel shopping experience. See where your organization ranks and learn how to improve your ...
  Customer Communications, Marketing Challenges, Marketing Strategy, Personalization
• What Brexit Teaches Us About Crafting Marketing Campaigns That Compel ActionAlex Moscow
  What can marketers learn from the techniques that Brexit supporters used to convince a majority of the population to vote for what's been called "the stupidest thing any country has ...
  Customer Insight, Marketing Challenges, Marketing Strategy, Public Relations
• The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]Laura Forer
  If your marketing and sales teams still aren't quite aligned, you're not alone—but you could be behind the competition. Check out these top three challenges to alignment and see how ...
  Management, Marketing Challenges, Marketing Operations, Sales
• Top 5 Predictions for the Future of Sales and Marketing Alignment [Infographic]Laura Forer
  "Sales and Marketing alignment" has been a buzzphrase for years, but other than two teams working together, what does it mean exactly? Today's infographic explores five trends that will help ...
  AI, Management, Marketing Challenges, Marketing Strategy, Millennials, Sales
• Marketers' Top Mobile Advertising ChallengesAyaz Nanji
  Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the approach, according to recent research from AppsFlyer and Forrester.
  Advertising, Digital Marketing, Marketing Challenges, Mobile Marketing, Research Summaries
• The 2018 Trends Marketing Executives Feel Least Prepared ForAyaz Nanji
  Marketing executives say artificial intelligence, augmented/virtual reality, and voice search are the 2018 trends they feel most unprepared for, according to recent research from Conductor.
  Marketing Challenges, Marketing Planning, Marketing Strategy, Research Summaries
• Omnichannel: The Secret to Digital Advertising Success [Infographic]Laura Forer
  Why consider an omnichannel advertising campaign? Because 91% of businesses experience greater customer retention rates after adopting an omnichannel strategy, according to today's infographic. Check it out to see how ...
  Advertising, Customer Experience, Marketing Challenges, Marketing Strategy, Multichannel Marketing
• The State of E-Commerce Personalization: Budgets, Trends, and Challenges [Infographic]Laura Forer
  Dear [first name] isn't enough... Today's personalization encompasses not just email fields but the entire buying experience. Check out the infographic to see how marketers are using personalization now and ...
  AI, Customer Communications, Email, Marketing Budgets, Marketing Challenges, Personalization

Marketing Challenges: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• How to Keep Your Marketing Legal: Attorney Sara Hawkins on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Attorneys Sara F. Hawkins and Kerry O'Shea Gorgone discuss the latest tips from the FTC on how brands and bloggers should legally disclose sponsored content and run promotions.
  Blogging Policy, Brand Management, Marketing Challenges, Marketing Smarts, Marketing Strategy, Social Media
• Tasteful Branding: Supermarket Superstar Chris Cornyn Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Food branding expert Chris Cornyn serves up marketing advice for would-be food entrepreneurs—including on the Lifetime reality series "Supermarket Superstars."
  Brand Positioning, Branding, Customer Loyalty, Marketing Challenges, Marketing Smarts, Marketing Strategy, Product Marketing
• Marketing So Useful, People Would Pay for It: Youtility Author Jay Baer Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Jay Baer's new book, Youtility, provides a comprehensive guide for businesses on "marketing sideways" and winning loyal customers by providing extremely helpful content. Baer offers compelling evidence that becoming a Youtility leads to business success, and provides tips for making ...
  B2B Marketing, Brand Loyalty, Content Marketing, Customer-Centric, Customer Loyalty, Customer Relationships, Marketing Challenges, Marketing Smarts, Marketing Strategy, Marketing Tips
• Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly.
  Customer Relationships, Marketing Challenges, Marketing Communications, Marketing Smarts, Public Relations, Social Media, Strategy
• The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]by Matthew Grant
  Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing can and should work in today's complex media environment.
  B2C, Integrated Marketing, Marketing Challenges, Marketing Operations, Marketing Smarts, Measurement, Nielsen Data, Technology
• Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]by Matthew Grant
  Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor—and an uncanny ability to meld business sense and humor to both build an online audience and ...
  Advertising, Digital Marketing, Humor, Interactive Marketing, Marketing Challenges, Marketing Smarts, Social Media, Websites
• How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast]by Matthew Grant
  In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself.
  Career Management, Marketing Challenges, Marketing Smarts, Marketing Strategy, Online Marketing

Marketing Challenges: Online seminar broadcasts from the best minds in marketing

• Insight From the Inside: CMOs on the Future of MarketingBroadcast on 3/6/2018 with Tom Webster, Gary Clinger
  Attend Insight from the Inside: CMOs on the Future of Marketing to hear the results of a recent survey of top marketing leaders, giving you a top-down, holistic view of their decision-making process. You'll get inside insights and a direct view into the thoughts, concerns, and trends that CMOs are thinking about this year. Sponsored by Workfront
  Chief Marketing Officer, Management, Marketing Challenges
• Gaining a Sustainable Advantage: How Top-Performing Marketing Teams Execute at ScaleBroadcast on 2/20/2018 with Sean Carty
  Join us for Gaining a Sustainable Advantage: How Top-Performing Marketing Teams Execute at Scale to learn how to maximize your team's productivity. Sponsored by Wrike
  Management, Marketing Challenges, Marketing Operations, Project Management
• Apply an Agile Approach to Your MarketingBroadcast on 5/12/2016 with Jim Ewel
  In this PRO seminar, you'll learn how to address two of the most critical tasks in agile marketing. Agile marketing expert Jim Ewel will discuss how to get you into the mind of the customer and understand what they are trying to accomplish—and why.
  Integrated Marketing, Management, Marketing Challenges, Marketing Operations, Marketing Planning, Marketing Tips
• MarketingProfs University: High-Performance MarketingBroadcast on 3/10/2016 with David Newberry
  In this PRO seminar, we'll introduce the principles of agile methodology and lean manufacturing, and explain why these matter not only to manufacturers, but also to knowledge-based functions like marketing. You'll see how these principles can be applied to create a high-performance team. We'll also walk you through practical ways to apply these techniques in a day-to-day working environment.
  Management, Marketing Challenges, Marketing Operations, Marketing Strategy, Product Management, Project Management, Time Management
• Key Digital Trend Currents That Are Shaping BusinessBroadcast on 8/22/2013 with Steve Woodruff
  In this PRO seminar, you'll learn that it's important to look beyond current trends (such as the latest hot platform) to trend currents—those inevitable, inexorable forces that are shaping the world of business and communications.
  Management, Marketing Challenges, Marketing Strategy, Marketing Tips
• The New Business Development EcosystemBroadcast on 8/15/2013 with Mark O'Brien
  This PRO seminar will examine the three primary components of the new business development ecosystem: the conversion-focused website, marketing automation, and CRM.
  CRM, Marketing Automation, Marketing Challenges, Marketing Tips
• Ctrl Alt Delete: Reboot Your Business. Reboot Your Life.Broadcast on 7/11/2013 with Mitch Joel
  In this PRO seminar, you'll learn why it's important to reboot and rebuild your business model now and how you can prepare for and adapt to whatever might come next.
  Management, Marketing Challenges, Marketing Strategy
• Breaking Down Silos to Build Better Marketing CampaignsBroadcast on 8/23/2012 with Geoff Livingston, Gini Dietrich
  In this PRO seminar, you'll learn how barriers prevent marketing campaigns from reaching full potential (and how to combat this), how to break down silos, motivate your marketing team, and measure holistic multichannel campaign success.
  Management, Marketing Challenges, Marketing Strategy, Marketing Tips, Strategy
• Solutions to 10 Confounding Content Marketing ChallengesBroadcast on 8/16/2012 with Stephanie Tilton, Ann Handley
  Many marketers are embracing content as a cornerstone of their marketing efforts. You probably are, too. In this PRO seminar, we'll answer your toughest content marketing questions.
  Challenges Q&A, Content, Content Marketing, Inbound Marketing, Marketing Challenges, Marketing Smarts, Marketing Tips, Measurement, ROI
• Six Steps to Creative Problem SolvingBroadcast on 5/24/2012 with Alicia Arnold
  In this PRO seminar, you'll learn techniques for generating more quality ideas in a shorter amount of time and how to use creative thinking to tackle your organization's toughest challenges by leveraging the scientifically proven, globally tested, six-step Osborn-Parnes Creative Problem Solving process (CPS).
  Challenges Q&A, Creative Briefs, Creativity, Marketing Challenges, Marketing Inspiration, Marketing Tips

Marketing Challenges: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Stop Wasting Your PowerPoints! How to Squeeze All the Good Stuff OutReleased on 5/16/2014 with Jon-Mikel Bailey
  In just 10 minutes, you will learn how to extend the reach of your PowerPoint presentation through various social tools, resulting in more views and greater interest in your brand or service. You'll be able to put the content you've already created to work right away with these easy, yet effective, tips.
  Content, Content Marketing, Marketing Challenges, PowerPoint, Presentations, Take 10, Web Content
• Take 10: A Recipe for Success—7 Content Marketing Tips from The Best Chefs in the BizReleased on 5/11/2012 with Verónica Maria Jarski
  In just 10 minutes, you'll learn seven easily digestible and tactical tips taken from some of the top chefs in the biz. Paired with your handy Take 10 checklist, these tips will allow you to tackle your content marketing challenges with no reservations.
  Content, Content Marketing, Creativity, Marketing Challenges, Marketing Inspiration, Marketing Tips, Strategy, Take 10
• Take 10: How to Make Easy Video Demos and PresentationsReleased on 8/5/2011 with Michelle Schoen
  In this Take 10, multimedia specialist Michelle Schoen walks you through the basics of recording a presentation using Camtasia. Along the way, she shows you how to keep your audio quality top-notch, and even provides some tips on spreading the word about your new creation.
  Consumer Electronics, Marketing Challenges, Podcasting, Public Speaking, Take 10, Videos

Marketing Challenges: Marketing downloads for the busy professional

• Four Requisites for Agile Marketing Success
  In this 36-page guide, we'll run through four requisites for agile marketing success—the right attitude, the voice of the customer, "flow-jo" (flow mojo), and teamwork—along with a myriad of tips for putting it all into motion.
  Management, Marketing Challenges, Marketing Operations, Marketing Planning, Marketing Smarter
• Benchmark Survey: Search Engine Optimization
  Link directly to the raw (aggregate) data in this 2005 survey on the best practices in search engine optimization. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  Marketing Budgets, Marketing Challenges, ROI, SEO, Websites