Marketing Challenges: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Use Google AdWords: 11 Steps to Success [Infographic]Laura Forer
  Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential.
  Advertising, Google, Keywords, Marketing Budgets, Marketing Challenges, Marketing Planning, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Websites
• Big Data: From Buzzword to Business Benefits [Infographic]Laura Forer
  "Big Data" is more than just a buzzword—implementing it correctly can be a boon to your business and bottom line. Learn more about how to use Big Data in your ...
  Big Data, Data, Management, Marketing Analytics, Marketing Challenges, Marketing Planning, Marketing Strategy
• The Growth of the Chief Growth Officer: Is a CGO Right for Your Company? [Infographic]Laura Forer
  Is a chief growth officer right for your company? Check out this infographic to see how companies of all sizes are handling this role, and learn more about what a ...
  Chief Marketing Officer, Chief Technology Officer, Job Search, Management, Marketing Challenges
• Retail Strategy Today: A Blended Online and In-Store Shopping Journey [Infographic]Laura Forer
  Online and offline retail channels don't have to compete. Complementary digital and in-store experiences are vital to today's customer journey, giving consumers the best of both worlds—and the best returns ...
  B2C, Channel Marketing, Customer Behavior, Customer-Centric, Customer Experience, Customer Relationships, Digital Marketing, Marketing Challenges, Marketing Strategy, Retail Marketing
• The Business Impact of Good Creative [Infographic]Laura Forer
  Good creative can help drive more revenue, but what's a marketer to do when investing in creative is often a low priority? Check out this infographic to see the impact ...
  Content, Content Marketing, Creativity, Customer Experience, Marketing Challenges, Writing
• Account-Based Marketing: Top Tactics, Challenges, and GoalsAyaz Nanji
  Marketers say personalizing content is the most effective account-based marketing tactic, according to recent research from Ascend2.
  Account-Based Marketing, Lead Generation, Lead Nurturing, Marketing Challenges, Marketing Strategy, Research Summaries, Sales, Survey Data
• Your Guide to Email-Open Statistics on Mobiles [Infographic]Laura Forer
  Most emails are opened on mobile devices, but most conversions from email are still happening on desktops. Check out this infographic to see how your brand stacks up when it ...
  B2C, Email, Email Campaigns, Email Marketing, Marketing Challenges, Mobile Marketing
• What to Look for When Hiring a Demand Generation ManagerSanjay Castelino
  Today's demand generation manager requires a different skill set from old-school managers'. To find the right person for this evolved role, you'll need to make sure he or she has ...
  B2B Marketing, Customer Acquisition, Customer Engagement, Demand Generation, High-Tech Marketing, Lead Generation, Marketing Challenges
• Multiple Support Channels? Streamline Customer Communication!Nikhil Hasija
  Today's customers use multiple channels to reach out to brands and expect support to be immediate and precise. That expectation can be daunting for many companies.
  CRM, Customer Behavior, Customer Communications, Data, Marketing Challenges
• Marketing Decisions: Known Knowns and Unknowns, Unknown Unknowns and KnownsJerry W. Thomas
  Marketing decisions based on knowns—truth, facts, and evidence—are far more likely to succeed than those based on hopes, wishes, and mythology.
  Management, Marketing Challenges

Marketing Challenges: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• How to Keep Your Marketing Legal: Attorney Sara Hawkins on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Attorneys Sara F. Hawkins and Kerry O'Shea Gorgone discuss the latest tips from the FTC on how brands and bloggers should legally disclose sponsored content and run promotions.
  Blogging Policy, Brand Management, Marketing Challenges, Marketing Smarts, Marketing Strategy, Social Media
• Tasteful Branding: Supermarket Superstar Chris Cornyn Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Food branding expert Chris Cornyn serves up marketing advice for would-be food entrepreneurs—including on the Lifetime reality series "Supermarket Superstars."
  Brand Positioning, Branding, Customer Loyalty, Marketing Challenges, Marketing Smarts, Marketing Strategy, Product Marketing
• Marketing So Useful, People Would Pay for It: Youtility Author Jay Baer Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Jay Baer's new book, Youtility, provides a comprehensive guide for businesses on "marketing sideways" and winning loyal customers by providing extremely helpful content. Baer offers compelling evidence that becoming a Youtility leads to business success, and provides tips for making ...
  B2B Marketing, Brand Loyalty, Content Marketing, Customer-Centric, Customer Loyalty, Customer Relationships, Marketing Challenges, Marketing Smarts, Marketing Strategy, Marketing Tips
• Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly.
  Customer Relationships, Marketing Challenges, Marketing Communications, Marketing Smarts, Public Relations, Social Media, Strategy
• The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]by Matthew Grant
  Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing can and should work in today's complex media environment.
  B2C, Integrated Marketing, Marketing Challenges, Marketing Operations, Marketing Smarts, Measurement, Nielsen Data, Technology
• Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]by Matthew Grant
  Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor—and an uncanny ability to meld business sense and humor to both build an online audience and ...
  Advertising, Digital Marketing, Humor, Interactive Marketing, Marketing Challenges, Marketing Smarts, Social Media, Websites
• How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast]by Matthew Grant
  In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself.
  Career Management, Marketing Challenges, Marketing Smarts, Marketing Strategy, Online Marketing

Marketing Challenges: Online seminar broadcasts from the best minds in marketing

• Apply an Agile Approach to Your MarketingBroadcast on 5/12/2016 with Jim Ewel
  In this PRO seminar, you'll learn how to address two of the most critical tasks in agile marketing. Agile marketing expert Jim Ewel will discuss how to get you into the mind of the customer and understand what they are trying to accomplish—and why.
  Integrated Marketing, Management, Marketing Challenges, Marketing Operations, Marketing Planning, Marketing Tips
• MarketingProfs University: High-Performance MarketingBroadcast on 3/10/2016 with David Newberry
  In this PRO seminar, we'll introduce the principles of agile methodology and lean manufacturing, and explain why these matter not only to manufacturers, but also to knowledge-based functions like marketing. You'll see how these principles can be applied to create a high-performance team. We'll also walk you through practical ways to apply these techniques in a day-to-day working environment.
  Management, Marketing Challenges, Marketing Operations, Marketing Strategy, Product Management, Project Management, Time Management
• Key Digital Trend Currents That Are Shaping BusinessBroadcast on 8/22/2013 with Steve Woodruff
  In this PRO seminar, you'll learn that it's important to look beyond current trends (such as the latest hot platform) to trend currents—those inevitable, inexorable forces that are shaping the world of business and communications.
  Management, Marketing Challenges, Marketing Strategy, Marketing Tips
• The New Business Development EcosystemBroadcast on 8/15/2013 with Mark O'Brien
  This PRO seminar will examine the three primary components of the new business development ecosystem: the conversion-focused website, marketing automation, and CRM.
  CRM, Marketing Automation, Marketing Challenges, Marketing Tips
• Ctrl Alt Delete: Reboot Your Business. Reboot Your Life.Broadcast on 7/11/2013 with Mitch Joel
  In this PRO seminar, you'll learn why it's important to reboot and rebuild your business model now and how you can prepare for and adapt to whatever might come next.
  Management, Marketing Challenges, Marketing Strategy
• Breaking Down Silos to Build Better Marketing CampaignsBroadcast on 8/23/2012 with Geoff Livingston, Gini Dietrich
  In this PRO seminar, you'll learn how barriers prevent marketing campaigns from reaching full potential (and how to combat this), how to break down silos, motivate your marketing team, and measure holistic multichannel campaign success.
  Management, Marketing Challenges, Marketing Strategy, Marketing Tips, Strategy
• Solutions to 10 Confounding Content Marketing ChallengesBroadcast on 8/16/2012 with Stephanie Tilton, Ann Handley
  Many marketers are embracing content as a cornerstone of their marketing efforts. You probably are, too. In this PRO seminar, we'll answer your toughest content marketing questions.
  Challenges Q&A, Content, Content Marketing, Inbound Marketing, Marketing Challenges, Marketing Smarts, Marketing Tips, Measurement, ROI
• Six Steps to Creative Problem SolvingBroadcast on 5/24/2012 with Alicia Arnold
  In this PRO seminar, you'll learn techniques for generating more quality ideas in a shorter amount of time and how to use creative thinking to tackle your organization's toughest challenges by leveraging the scientifically proven, globally tested, six-step Osborn-Parnes Creative Problem Solving process (CPS).
  Challenges Q&A, Creative Briefs, Creativity, Marketing Challenges, Marketing Inspiration, Marketing Tips
• MarketingProfs University: Killing Giants—Outmaneuvering Larger CompetitorsBroadcast on 1/12/2012 with Stephen Denny
  Learn to turn your larger competitors' lack of speed and agility to your advantage in this PRO seminar and MPU Marketing Your Small Business kickoff class.
  Management, Marketing Challenges, Marketing Strategy, Small Business
• 8 Triggers that Turn Customer Distraction into TractionBroadcast on 4/14/2011 with Adrian Ott
  Learn how to manage customer time to your advantage with the eight key triggers that drive customer time and attention.
  Customer Acquisition, Customer Behavior, Customer Engagement, Marketing Challenges, Marketing Strategy, Mobile Marketing, Sales, Social Media

Marketing Challenges: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Stop Wasting Your PowerPoints! How to Squeeze All the Good Stuff OutReleased on 5/16/2014 with Jon-Mikel Bailey
  In just 10 minutes, you will learn how to extend the reach of your PowerPoint presentation through various social tools, resulting in more views and greater interest in your brand or service. You'll be able to put the content you've already created to work right away with these easy, yet effective, tips.
  Content, Content Marketing, Marketing Challenges, PowerPoint, Presentations, Take 10, Web Content
• Take 10: A Recipe for Success—7 Content Marketing Tips from The Best Chefs in the BizReleased on 5/11/2012 with Verónica Maria Jarski
  In just 10 minutes, you'll learn seven easily digestible and tactical tips taken from some of the top chefs in the biz. Paired with your handy Take 10 checklist, these tips will allow you to tackle your content marketing challenges with no reservations.
  Content, Content Marketing, Creativity, Marketing Challenges, Marketing Inspiration, Marketing Tips, Strategy, Take 10
• Take 10: How to Make Easy Video Demos and PresentationsReleased on 8/5/2011 with Michelle Schoen
  In this Take 10, multimedia specialist Michelle Schoen walks you through the basics of recording a presentation using Camtasia. Along the way, she shows you how to keep your audio quality top-notch, and even provides some tips on spreading the word about your new creation.
  Consumer Electronics, Marketing Challenges, Podcasting, Public Speaking, Take 10, Videos

Marketing Challenges: Marketing downloads for the busy professional

• Four Requisites for Agile Marketing Success
  In this 36-page guide, we'll run through four requisites for agile marketing success—the right attitude, the voice of the customer, "flow-jo" (flow mojo), and teamwork—along with a myriad of tips for putting it all into motion.
  Management, Marketing Challenges, Marketing Operations, Marketing Planning, Marketing Smarter
• Benchmark Survey: Search Engine Optimization
  Link directly to the raw (aggregate) data in this 2005 survey on the best practices in search engine optimization. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  Marketing Budgets, Marketing Challenges, ROI, SEO, Websites