Marketing Challenges: How-to articles covering the latest marketing tactics, tips, and strategies.
Marketers' Top Mobile Advertising ChallengesAyaz NanjiMarketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the approach, according to recent research from AppsFlyer and Forrester.
The 2018 Trends Marketing Executives Feel Least Prepared ForAyaz NanjiMarketing executives say artificial intelligence, augmented/virtual reality, and voice search are the 2018 trends they feel most unprepared for, according to recent research from Conductor.
Omnichannel: The Secret to Digital Advertising Success [Infographic]Laura ForerWhy consider an omnichannel advertising campaign? Because 91% of businesses experience greater customer retention rates after adopting an omnichannel strategy, according to today's infographic. Check it out to see how ...
The State of E-Commerce Personalization: Budgets, Trends, and Challenges [Infographic]Laura ForerDear [first name] isn't enough... Today's personalization encompasses not just email fields but the entire buying experience. Check out the infographic to see how marketers are using personalization now and ...
The On-Demand Economy: Trends in Same-Day and Next-Day Delivery [Infographic]Laura ForerConsumers' expectations are changing, and same-day delivery is fast becoming more important to them. See how some brands have implemented same-day delivery and why it can be a key part ...
How to Streamline Your Creative Operations [Infographic]Laura ForerBetween coming up with new concepts, tracking ongoing projects, and managing team members who are often spread out, creative teams—and their leads—have a lot going on. Today's infographic reminds you ...
Is Brand Loyalty Dead? [Infographic]Laura ForerBrand loyalty has changed over the decades. It's no longer as straightforward as having the best product or a great rewards program—but that's not a bad thing, says today's infographic, ...
The Who, What, Where, When, Why, and How of Ad-Blocking [Infographic]Laura ForerGoogle is releasing its own ad blocker for Chrome in 2018. What does that mean for marketers? The ad-blocking phenomenon is complex and can put a crimp in your ad ...
Seven Reasons to Clean Up Your Dirty Lead Data [Infographic]Laura ForerHow clean is your lead data? If it's been sitting around for even a short while, much of it could be outdated and decayed. Check out today's infographic to see ...
Email Subscribers' Attention Spans Are Increasing. Yes, Really! [Infographic]Laura ForerFinally, some good news for marketers: Consumers' attention spans when reading email are increasing! But they still aren't all that long. This infographic by Litmus gives you tips for optimizing ...
Marketing Challenges: Podcasts containing in-depth interviews with smart marketers from all walks of life.
How to Keep Your Marketing Legal: Attorney Sara Hawkins on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneAttorneys Sara F. Hawkins and Kerry O'Shea Gorgone discuss the latest tips from the FTC on how brands and bloggers should legally disclose sponsored content and run promotions.
Tasteful Branding: Supermarket Superstar Chris Cornyn Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneFood branding expert Chris Cornyn serves up marketing advice for would-be food entrepreneurs—including on the Lifetime reality series "Supermarket Superstars."
Marketing So Useful, People Would Pay for It: Youtility Author Jay Baer Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneJay Baer's new book, Youtility, provides a comprehensive guide for businesses on "marketing sideways" and winning loyal customers by providing extremely helpful content. Baer offers compelling evidence that becoming a Youtility leads to business success, and provides tips for making ...
Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneOnline conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly.
The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]by Matthew GrantSteve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing can and should work in today's complex media environment.
Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]by Matthew GrantStand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor—and an uncanny ability to meld business sense and humor to both build an online audience and ...
How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast]by Matthew GrantIn this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself.
Marketing Challenges: Online seminar broadcasts from the best minds in marketing
- Apply an Agile Approach to Your MarketingBroadcast on 5/12/2016 with Jim EwelIn this PRO seminar, you'll learn how to address two of the most critical tasks in agile marketing. Agile marketing expert Jim Ewel will discuss how to get you into the mind of the customer and understand what they are trying to accomplish—and why.
- MarketingProfs University: High-Performance MarketingBroadcast on 3/10/2016 with David NewberryIn this PRO seminar, we'll introduce the principles of agile methodology and lean manufacturing, and explain why these matter not only to manufacturers, but also to knowledge-based functions like marketing. You'll see how these principles can be applied to create a high-performance team. We'll also walk you through practical ways to apply these techniques in a day-to-day working environment.
- Key Digital Trend Currents That Are Shaping BusinessBroadcast on 8/22/2013 with Steve WoodruffIn this PRO seminar, you'll learn that it's important to look beyond current trends (such as the latest hot platform) to trend currents—those inevitable, inexorable forces that are shaping the world of business and communications.
- The New Business Development EcosystemBroadcast on 8/15/2013 with Mark O'BrienThis PRO seminar will examine the three primary components of the new business development ecosystem: the conversion-focused website, marketing automation, and CRM.
- Ctrl Alt Delete: Reboot Your Business. Reboot Your Life.Broadcast on 7/11/2013 with Mitch JoelIn this PRO seminar, you'll learn why it's important to reboot and rebuild your business model now and how you can prepare for and adapt to whatever might come next.
- Breaking Down Silos to Build Better Marketing CampaignsBroadcast on 8/23/2012 with Geoff Livingston, Gini DietrichIn this PRO seminar, you'll learn how barriers prevent marketing campaigns from reaching full potential (and how to combat this), how to break down silos, motivate your marketing team, and measure holistic multichannel campaign success.
- Solutions to 10 Confounding Content Marketing ChallengesBroadcast on 8/16/2012 with Stephanie Tilton, Ann HandleyMany marketers are embracing content as a cornerstone of their marketing efforts. You probably are, too. In this PRO seminar, we'll answer your toughest content marketing questions.
- Six Steps to Creative Problem SolvingBroadcast on 5/24/2012 with Alicia ArnoldIn this PRO seminar, you'll learn techniques for generating more quality ideas in a shorter amount of time and how to use creative thinking to tackle your organization's toughest challenges by leveraging the scientifically proven, globally tested, six-step Osborn-Parnes Creative Problem Solving process (CPS).
- MarketingProfs University: Killing Giants—Outmaneuvering Larger CompetitorsBroadcast on 1/12/2012 with Stephen DennyLearn to turn your larger competitors' lack of speed and agility to your advantage in this PRO seminar and MPU Marketing Your Small Business kickoff class.
- 8 Triggers that Turn Customer Distraction into TractionBroadcast on 4/14/2011 with Adrian OttLearn how to manage customer time to your advantage with the eight key triggers that drive customer time and attention.
Marketing Challenges: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Stop Wasting Your PowerPoints! How to Squeeze All the Good Stuff OutReleased on 5/16/2014 with Jon-Mikel BaileyIn just 10 minutes, you will learn how to extend the reach of your PowerPoint presentation through various social tools, resulting in more views and greater interest in your brand or service. You'll be able to put the content you've already created to work right away with these easy, yet effective, tips.
- Take 10: A Recipe for Success—7 Content Marketing Tips from The Best Chefs in the BizReleased on 5/11/2012 with Verónica Maria JarskiIn just 10 minutes, you'll learn seven easily digestible and tactical tips taken from some of the top chefs in the biz. Paired with your handy Take 10 checklist, these tips will allow you to tackle your content marketing challenges with no reservations.
- Take 10: How to Make Easy Video Demos and PresentationsReleased on 8/5/2011 with Michelle SchoenIn this Take 10, multimedia specialist Michelle Schoen walks you through the basics of recording a presentation using Camtasia. Along the way, she shows you how to keep your audio quality top-notch, and even provides some tips on spreading the word about your new creation.
Marketing Challenges: Marketing downloads for the busy professional
- Four Requisites for Agile Marketing SuccessIn this 36-page guide, we'll run through four requisites for agile marketing success—the right attitude, the voice of the customer, "flow-jo" (flow mojo), and teamwork—along with a myriad of tips for putting it all into motion.
- Benchmark Survey: Search Engine OptimizationLink directly to the raw (aggregate) data in this 2005 survey on the best practices in search engine optimization. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.