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MarketingProfs University: Building the Living, Breathing Brand

Tamsen Webster
Thu., Jun 13, 2013 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

Brands exist in people's hearts and minds, not just in your office at your corporate headquarters. That means you can't always control how your brand is perceived—it is, after all, a product of the interactions people have with it—but you can build lasting relationships that go beyond that initial first impression.

This PRO seminar will teach you how to make your brand work for you by going beyond taglines and slogans and giving it the eyes, ears, and legs it takes to become an integral part of your customers' lives.


Tamsen Webster specializes in telling the right story to the right people at the right time to drive business results. As the senior vice president of content activation and digital strategy at Allen & Gerritsen, she creates brand, social, and integrated media, and community-building and audience engagement strategies for start-ups, retail, restaurants, B2C and B2B brands.

Who Should Attend?

If you're looking to strengthen your brand and make it a part of your customers' daily lives, you won't want to miss this PRO seminar!

What Will You Learn?

  • How to identify your brand's "DNA"
  • An easy-to-use framework for building that DNA into a living, breathing brand that works for you every day
  • Why "Frankenbrands" (brands cobbled together by disparate marketing and PR departments) and "brandroids" (where the connection is only skin deep) fall short—and how to avoid creating them

About MarketingProfs University

MarketingProfs UniversityThis PRO seminar is the first class of MarketingProfs University's flagship course, Marketing Writing Bootcamp. This 16-class course will give you the strength to write anything anyone throws your way. You'll master writing style, techniques, and processes. You'll learn how to write magnificent product descriptions. You'll find out the best ways to tackle brand positioning, and how to tell the right story to the right people at the right time.

Like what you see here? Register now for the complete course—PRO members save 40% (regularly $595)!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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