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Take 10: Demonstrate Marketing Success by Setting Clear Objectives

Ruth P. Stevens
Fri., Jun 14, 2013, 11:00:00 AM
10 minutes

These days it's imperative to show the impact marketing has on moving your business forward. The only way to do that is to start with very clear marketing objectives that link to overall business goals.

In just 10 minutes, we'll provide you with guidelines you'll want to follow in order to set clear objectives. If you follow these tips, you'll be able to clearly demonstrate marketing success in a language that your senior management team understands.


Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at Columbia Business School, and is a guest blogger at and Biznology. Crain's BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que Biz-Tech). Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM.

Who Should Attend?

All marketers responsible for demonstrating the measureable success of their marketing plans.

What Will You Learn?

  • Guidelines for setting objectives
  • Examples of how to link marketing strategy to business goals
  • What metrics are most important to senior management

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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