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The Psychology of Email Response: Persuasive Tactics for Increasing Engagement and Conversion

Karen Talavera
Thu, Feb 6, 2014, 12pm ET
90 minutes
This online marketing seminar received 4.5 star(s)

Psychology in marketing isn't new by any means; however, it's strategically under-used—if not entirely missing—in email marketing campaigns today.

In this PRO seminar, we'll get to the root of what motivates people to take action and how we can leverage this knowledge to improve email marketing results. Real-life examples will showcase specific tactics and reveal the dual roles that emotion and intellect play in generating engagement and, ultimately, conversion. You'll learn how leveraging the psychology of human motivation not only improves results for marketers, but creates a far more valuable and enjoyable inbox experience.


Karen Talavera is president of Synchronicity Marketing, home of email marketing consulting, strategy, coaching, and training services. She is the principal and founding email marketing instructor for the Direct Marketing Association, as well as an email/digital marketing educator for the Association of National Advertisers, Online Marketing Institute, and MarketingProfs. Karen has worked with hundreds of clients including NASCAR, Texas Instruments, and Applied Materials.

Who Should Attend?

Marketing professionals looking to improve their email marketing results.

What Will You Learn?

  • How to leverage psychology to achieve better email response
  • Two main types of emotional-marketing approaches and how you can use them in email
  • Response-provoking tactics you can immediately apply to your email marketing efforts

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