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The Art of Retention: How to Create Customers for Life

John Morgan
Jennifer Kelly
Thu, Jul 17, 2014, 12pm ET
90 minutes
This online marketing seminar received 4.5 star(s)

You work hard to make a sale—that's why it's important that you don't just make a sale, you create a loyal customer. Statistics have repeatedly shown that it's much easier to get an additional purchase from an existing customer than to acquire a new one. But that's easier said than done.

In this PRO seminar, you'll learn how to implement key strategies that will increase brand loyalty with your current customer base, so you don't have to constantly chase down new prospects. You'll walk away with an action plan to ensure your customers look forward to doing business with you again.


John Morgan is the best-selling author of Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition, one of Amazon's Top-Rated Marketing books. John is a globally recognized authority on branding and digital marketing, and has worked with some of the biggest brands in the world, including Dreamworks, JetBlue, and Disney, as well as Fortune 500 companies, celebrities, and small businesses.

Who Should Attend?

The ideal attendee is anyone who doesn't want to just make a sale, but wants to create a customer for life. This seminar is for anyone who has watched their customers do business with a competitor, and knows they're leaving money on the table by not creating brand loyalty.

What Will You Learn?

  • How to set the right customer expectations
  • How to put a wall around your customers to keep the competition out
  • Why the first 30 days post-sale matter most
  • How to create a follow-up plan to stay in touch with customers

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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