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Social Selling: How to Market and Sell to the Modern Buyer

Presenter:
Jill Rowley
Moderator:
Jennifer Kelly
Broadcast:
Thu, Jul 24, 2014, 12pm ET
Length:
90 minutes
Rating:
This online marketing seminar received 4.5 star(s)

The buying process has changed: it's digital, mobile, and heavily influenced by social. 78% of sales professionals using social networks to sell outperform their peers, but what most people don't understand about social selling is that it's just old school research, networking and relationship building, and leveraging new channels like LinkedIn, Twitter, and Google+. The modern sales professional needs to leverage social networks to be where his or her buyers areóonline, offline, and all the time.

In this PRO seminar, we'll cover why and how to use social selling at an individual sales rep level. You'll walk away with fresh ideas on how to find, relate, connect, and engage with your customers and future advocates.

Presenter

Jill Rowley launched a global social selling program for Oracle in 2013, after six years of consulting and 13 years of sales for Salesforce.com and Eloqua. She recently launched her own company, JillRowley.com, to provide her social selling and modern marketing expertise to B2B companies. Jill was also recently named the No. 1 Most Influential Woman in Social Selling by Forbes, and has been a speaker and panelist at several conferences including Social Media Marketing World 2014 and 2013 Content2Conversion Conference.

Who Should Attend?

Sales and marketing professionals who want to learn how to research, network, and build relationships via social.

What Will You Learn?

  • How to start social selling
  • Why social selling is the key to staying competitive
  • How to leverage social channels to connect with the modern buyer and build lasting relationships
  • New ideas on how find and engage with future customers

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