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Going All In: How to Avoid the Perils of a Website Redesign

Brian Massey
Jennifer Kelly
Thu, May 7, 2015, 12pm ET
60 minutes
This online marketing seminar received 4.5 star(s)

In 2013, sports apparel company Finish Line launched a complete redesign of its online store and, within a few weeks, lost three million dollars in sales. But, why? What went wrong? Regardless of your industry or the size of your website, overhauling your site has potential risks that can cause your business to suffer.

In this PRO seminar, we'll discuss the perils of a website redesign, and show you how to design a site for improved performance. We'll also share case studies of redesigns that have succeeded and failed, and you'll leave with practical advice on how to assess your existing site. (You'll also find out how Finish Line ultimately saved its online business!)


Brian Massey is the founder of Conversion Sciences, a pure-play website optimization company that services businesses from all industries. He has more than 20 years of experience as an online marketer and Conversion Scientist. Brian is also an in-demand speaker and author of the book, Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist™.

Who Should Attend?

This PRO seminar is for business owners, website managers, designers, UX experts, or anyone responsible for the performance of an online business.

What Will You Learn?

At the end of this seminar, you'll be able to:

  • Apply a data-driven method to avoid website redesign pitfalls
  • Justify the risk and effort of a redesign
  • Generate more leads and sales while you're redesigning, using the process shared

Register Now!

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