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  • If you're babysitting the machine, you're not using an agent. Chris Penn maps the five levels of AI enablement and shows you how to delegate real marketing work—like building an email campaign from scratch—to AI that runs autonomously.

  • What if you could build your own marketing tools without writing a single line of code? With vibe coding, you describe what you want in plain English and AI handles the build. Watch a Chrome extension go from idea to live product in real time.

  • Most marketers use AI to write faster. This session shows you how to use AI to think smarter. Walk through a real workflow—from voice-of-customer research to buying-committee mapping to campaign planning—with actual tools and prompts.

  • How can you turn AI from just another tech tool into a reliable, on-brand marketing teammate? Train it on your brand! Join us for this free mini workshop as author and content marketing strategist Erika Heald shows you the exact steps—not high-level theory. You'll learn how to use structured inputs and repeatable workflows to get AI on point, so your whole team can get up and running immediately.

  • Last-click attribution is only telling part of the story, and the missing chapters could be costing you budget and credibility. Join us and finally see what's really driving growth across every channel. Sponsored by StackAdapt.

  • No IT ticket. No dev team. No problem. Phoenix Harvey built a fully automated workflow inside Google Workspace using everyday tools–like Forms, Docs, and Sheets–plus AI as her coding partner. Learn how to do the same with your own repeatable workflows.

  • Your merch program is working harder than you think—or it should be. Join us to discover how smart brands use merch to move leads, retain customers, and build real loyalty. Sponsored by Stran.

  • Blank page? Not anymore. Learn how to combine Canva's AI tools with a Brand Voice Builder to go from idea to published post in minutes—without sounding like everyone else. A repeatable system you can use immediately.

  • B2B marketers are asked to drive revenue. Here's how AI helps. Learn to build a custom sales bot that can help you handle objections in real time and close deals faster—even if you've never thought of yourself as a salesperson.

  • B2B marketers are asked to drive revenue. Here's how AI helps. Learn to build a custom sales bot that can help you handle objections in real time and close deals faster—even if you've never thought of yourself as a salesperson. Free session from the AI Use Cases for Marketers series, sponsored by AdRoll.

  • Still running AI experiments that go nowhere? Marketing teams that are actually pulling ahead aren't testing more tools—they're building a smarter foundation. Learn how to build a unified GTM brain and deploy agents that move the pipeline needle. Sponsored by Interrupt Agents and Glean.

  • Webinars have become one of our most important channels to engage audiences and drive pipeline. Yet many companies are still delivering boring PowerPoint presentations with no personality and no connection to their audience. It's time to make your webinars more approachable, more authentic, more human, and more fun. Register now and learn how. Sponsored by ON24.

  • Do you want your content, campaigns, and pitches to convert more reliably? Who doesn't! In this closing keynote from our Foundations for Marketing Success PRO series, Tamsen Webster reveals why traditional approaches to persuasion may be holding you back from getting the "yes" you want from customers and clients—and the high-converting framework that drives action.

  • Do you want your content, campaigns, and pitches to convert more reliably? Who doesn't! In this closing keynote, Tamsen Webster reveals why traditional approaches to persuasion may be holding you back from getting the "yes" you want from customers and clients—and the high-converting framework that drives action.

  • Your content library is bigger than ever—so why can't buyers find what they need? Discover how AI can activate your existing content, align your revenue teams, and prove the impact of every asset. Stop creating more. Start making what you have work harder. Sponsored by Allego.

  • When you understand how people make decisions and apply that to your marketing, you're more than communicating—you're anticipating! Join Christina Garnett for a look at game theory, behavioral science, and how to use these ideas to think several moves ahead.

  • Too many topics. Too many channels. Too many goals! If you're drowning in complexity, join Lee Densmer for this 3x5 Content Strategy Framework: a simple, immediately executable approach to creating a content program your team can capably run to drive the ROI your executive team demands.

  • AI models don't rank pages—they cite sources they trust. Press releases and earned media are among the most powerful signals you're probably not optimizing. This free session shows you exactly how to change that. Sponsored by Notified.

  • It's time to renew social media marketing as a credibility engine, not just a content channel. Join Brooke Sellas for a structured, human-centric approach to social engagement that builds brand credibility and buyer confidence, strengthens brand trust, and supports revenue.

  • Good strategy isn't about doing more; it's about accomplishing more with the fewest actions possible. Join Devin Bramhall to discover how to identify your brand's unique benefits, create high-output execution plans, and break free from the same "to-do list with a timeline" that your competitors run.