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  • The State of B2B Out-of-Home Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what comes to mind? To find out, researchers conducted a survey of 101 senior B2B marketers.

  • Why Optimizing Your Affiliate Partner Mix Is Key to Programmatic Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Affiliate performance isn't one-dimensional. Learn how partner types contribute across the funnel and how smarter measurement prepares marketers for a programmatic affiliate future. Read more.

  • Why Local and Trade Coverage Is Just as Important as National Top-Tier Press

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Discover why local and trade publications can build deeper brand trust, stronger relevance, and better long-term visibility than national outlets while supporting your PR strategy for future top-tier coverage. Read more.

  • From Flash to Function: How AI Is Powering PR and B2B Marketing Operations

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    PR and marketing teams are discovering AI's power to streamline workflows and automate repetitive tasks, giving marketers more time to focus on strategy and storytelling. Read more.

  • What Are the Attributes of Great Digital Ad Creative?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers.

  • How to Turn a Branded B2B Podcast Into a High-Impact Revenue Engine

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Discover how to build a branded B2B podcast that earns trust, strengthens sales alignment, engages your ideal customers, and drives measurable pipeline impact—not vanity listens. Read more.

  • LinkedIn’s Advertising Business Is Surging

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.

  • The AI, Device, and Media Habits of Gen Alpha Teens in the US

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time consuming? To find out, researchers conducted a nationally representative survey of 1,000 US parents.

  • How B2B Marketers Turn Event Moments Into Measurable Pipeline

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Event marketers know industry events draw high-value buyers. Discover how to turn event investments into pipeline with modern Digital Out-of-Home advertising. Join us for a repeatable framework and engagement tactics to target audiences before, during, and after an event. Sponsored by StackAdapt.

  • LinkedIn Video Ads: 4 Tips for Boosting Engagement [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic from LinkedIn explores how to create effective video campaigns on the professional social network.

  • The Incredible Scale of Ad Market Dominance by Alphabet, Meta, Amazon

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account for the bulk of ad market growth this year, according to recent research from WARC.

  • Adtech's Publisher-First Era: How SSPs Must Adapt to Survive

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Adtech faces a reset as SSPs must demonstrate real value. Publishers demand transparency, performance, and partnership over volume and empty promises. Read more.

  • Top 50 US Podcasts in 2Q25 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Joe Rogan had the most listened to podcast in the United States in the second quarter of 2025, according to recent research.

  • Five Social Media Advertising Trends Shaping the Future [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Advertisers looking to stay ahead on social media should keep a close watch on these five trends.

  • From Ad to Inbox: Unifying Paid and Owned Channels for Full-Funnel Wins

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    Don't let inconsistent messaging between ads and emails leave a negative impact on your brand's bottom line. Discover data orchestration techniques to unify your brand messaging and increase sales through a seamless, personalized customer experience. Sponsored by StackAdapt.

  • The Remarkable Growth of Reddit's Ad Revenue

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.

  • What Are TikTok Brand Consideration Ads? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social media platform.

  • OOH = ABM: Your Account-Based Marketing Strategy Needs a Real-World Power-Up

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    B2B marketers are hitting a wall with digital-only ABM. Out-of-home ads provide a fresh, measurable channel for breaking through. Read more.

  • 59 'Big Idea' Thought Starters [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic provides prompts around various areas, such as value, mission, and humor, to help you home in on your product's unique benefits and how to position it.

  • $120B Gone to Fraud: Affiliate Compliance Is Your Only Shield

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    Affiliate marketing offers performance-based growth—but it also attracts fraud. Discover how compliance and monitoring tools defend your brand and budget from abuse. Read more.