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  • How Marketers Can Avoid AI-Powered Communication Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    B2B marketers are adopting AI at record speed, but success requires human oversight, brand alignment, and clear strategy. Learn how to balance efficiency with authenticity. Read more.

  • Catalyst for Collaboration: How DAM Elevates Creative Operations

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    If inefficient processes are slowing down your creative teams, it may be time for a more efficient and modern approach. Discover how today's digital asset management (DAM) platforms can help B2B marketers improve operations and streamline creative workflows in this free webinar. Sponsored by Canto.

  • Dear Clients, AI Is Smart, But It's Not an Agency

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Agencies face rising client questions about AI. This article shows how firms can reframe AI as a complement to human insight, creativity, and accountability. Read more.

  • What Data-Confident Organizations Do That's Different

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Organizations that have high confidence in their data are more likely to monitor data consistency, assess the timeliness of data, validate data formats, and have high visibility into data pipelines.

  • The Marketer's Guide to Making a Bulletproof Business Case for Campaigns to Gain Finance and C-Suite Approval

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers must show financial impact to win campaign approval. This guide explains how to model ROI, payback, and outcomes with credibility. Read more.

  • The New Creative Talent Blueprint: Lead, Think, Inspire

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Creative roles are evolving as AI reshapes marketing. Discover how human storytelling, strategic insight, and leadership will define the future of creative teams. Read more.

  • B2B Marketing Trends Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    What's next for B2B? Stay ahead of the curve and register now for the B2B Marketing Trends Friday Forum. Four industry experts will share what you need to know about what lies ahead in 2026 and beyond! Sponsored by Wrike.

  • Data Chaos to Clarity: Tackling the Real Business Risks of Bad Data

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    Data confidence fuels smarter decisions and stronger ROI. Learn how clean, accurate data can streamline operations, power automation, and unlock growth. Sponsored by Convertr.

  • How Senior B2B Marketers Stay Sharp and Contribute as Their Roles Evolve

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.

  • From Ad to Inbox: Unifying Paid and Owned Channels for Full-Funnel Wins

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    Don't let inconsistent messaging between ads and emails leave a negative impact on your brand's bottom line. Discover data orchestration techniques to unify your brand messaging and increase sales through a seamless, personalized customer experience. Sponsored by StackAdapt.

  • Why SMBs Hire Marketing Agencies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?

  • Three Major Disconnects Between Enterprise CMOs and CEOs

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    CMOs and CEOs at enterprise companies are increasingly disconnected over the definition of marketing, comfort with modern marketing, and measuring marketing impact, according to recent research.

  • Account Manager vs. Project Manager: Bridging Two Key Roles Behind Every Successful Project

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Account manager and project manager roles both differ and converge. Discover where responsibilities overlap and how aligning roles can improve communication, clarity, and results. Read more.

  • A Revenue Playbook for the Changing B2B Buyer Journey

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Explore how to navigate longer, complex B2B buyer journeys and improve revenue through Sales and Marketing alignment, data-driven insights, and regional strategies. Read more.

  • Marketing Agency Pricing and Cash Flow Trends for 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research.

  • Powering Agile Transformation: Why Marketing Is the Hidden Accelerator

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Agile transformation succeeds when Marketing is a strategic partner. Here's how marketing leaders can help lead Agility transformation across the business. Read more.

  • The State of Hybrid Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their organization has changed its policy to require more time to be spent in the office.

  • What Are AI Agents? What Marketers and Businesses Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI agents are reshaping workflows by scaling content, automating execution, and learning continuously across teams. See how to integrate them into your business. Read more.

  • Why Millennials and Gen Z Make Good B2B Marketing Leaders [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing leaders?

  • Why Martech Fails, and What Really Fuels Martech Success Today

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Martech implementations often fail all too often. Discover the factors that drive failure and those that fuel success and sustained ROI. Read more.