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  • The Most Important Skills for B2B Marketing Agency Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Executives at B2B marketing agencies say adaptability is the most important skill for their team members to have, according to research from LinkedIn.

  • How CEOs Feel About CMOs

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What grade do chief executive officers give chief marketing officers? Do CEOs think CMOs are bold or bureaucratic? To find out, researchers surveyed 150 CEOs at US companies that have 100+ employees.

  • Empowering Sales Success: The Role of Marketing in Sales Enablement | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    Sales and marketing agency founder Owen Richards shares his unconventional views on sales enablement and the crucial role of Marketing in it, along with a fresh perspective on the interplay between Sales and Marketing.

  • How to Be a Gritty Marketer: Leverage Failure in the Search for Mastery

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Considering how rapidly marketing is changing, including how reach is fracturing across a myriad of channels and platforms, there's a lot that's not in our control. What we can control is we react to inevitable failure. For gritty marketers, it can be the secret to marketing success.

  • How to Gain Managerial Approval for Your Go-to-Market Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan.

  • Salary Trends for US Digital Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    What is the average salary of a digital marketer in the United States? How do average salaries differ by work location, job role, and gender? Find out.

  • Marketing as a Service, or How to Improve B2B Marketing Impact

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    During revenue headwinds and economic uncertainty, CFOs often turn to reducing marketing headcount and budgets. Yet, CMOs must still generate more pipeline and revenue. But how? Enter outsourcing—specifically, marketing as a service.

  • Looking Past Pitchcraft: How to Find the Best B2B Marketing Agency for You

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Looking for a new B2B marketing agency? This article will help you understand what goes on behind-the-scenes at an agency when your brief goes out.

  • The Impact of Remote Workers' Cybersecurity Mistakes [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic looks at what can happen if remote workers make common cybersecurity mistakes such as failing to encrypt data and reusing passwords.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Management

    As you're scheduling your frantic December, add this Marketing Planning Friday Forum to your calendar! Three industry experts share how to plan the year ahead so you can delight your audience and your sales team. It's a Friday Forum so jolly, you'll be spreading marketing cheer all year long in 2024. Sponsored by Vidyard.

  • The Shift From Digital Transformation to Digital Evolution | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Management

    Guest Jill Roberson, VP of digital marketing at digital agency Velir, and host George B. Thomas discuss the importance of adopting a digital evolution mindset. But what does that mean, exactly?

  • The Top Driver of Employee Retention Is Meaning

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    A survey of 1,252 workers in the United States found that meaning is the factor most strongly correlated with people wanting to stay at their job—ahead of growth, belonging, daily experience, and compensation.

  • 2024 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research.

  • Crack the Salary Code: 2024 Must-Know Insights and Trends for Marketers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

    The insights in this article are truly valuable for marketing and creative managers who must find the talent they need. But if you are that talent... it pays (literally) to know what exactly those managers will be considering in the hiring process. Find out how to be more easily hired!

  • Better Together: The Importance of Aligning Sales and Marketing Teams

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The way marketing and sales are done is changing—fast. Harnessing the unique skills of Marketing and Sales for a common purpose can help you get ahead of the curve. Here's how.

  • The Data-Related Activities Marketers Spend the Most Time On

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research from Funnel.

  • B2B Branding, Stories, Social Efforts, and Disruptive Innovation for Your Company | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    In this episode, guest David Aaker discusses the fascinating concept of disruptive innovation. He explains what it is and explores its relevance to marketing today. Discover the exciting possibilities and far-reaching impact of disruptive innovation.

  • Why Employees Are Hesitant to Ask for a Raise [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at the share of US workers who want a raise, the size of the raise they want, and why they fear asking.

  • The Power of Second Chances in B2B Marketing: Kellie Walenciak on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal inclusion.

  • A Playbook for Marketing-Led Growth | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    This episode of the Marketing Smarts Live Show with Amrita Mathur provided invaluable insights for B2B marketers: from optimizing for learning to humanizing marketing efforts and regularly updating buyer personas. The approaches and tactics that Amrita outlined form a playbook for Marketing-led growth.