Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Having a very effective relationship between senior marketers and senior IT leaders is tied to a number of better martech outcomes, according to recent research from the CMO Council and KPMG.
CONTENT TYPE: Article | TOPIC: Customer Experience
Every business suffers from a certain degree of customer churn, but if you use the right tactics to retain customers, you can reduce churn. Start by creating an effective customer retention plan.
CONTENT TYPE: Infographic | TOPIC: Career Management
Run toward the hardest problems. It's OK to ask for help. Opportunities—the good ones—are messy, confusing, and hard to recognize. Those are a few of the leadership lessons from 15 well-known female founders and CEOs covered in this infographic.
Communication between and within company departments is just as important to the customer experience as external communication is. You can improve that communication and build synergy by examining and improving your Marketing Service Chain. Here's how.
CONTENT TYPE: Podcast | TOPIC: Management
MarketingProfs Trust Insights CEO Katie Robbert explains a simple, repeatable process for making organizational change as painless as possible.
CONTENT TYPE: Chart | TOPIC: Demand Generation
Many B2B sellers say the COVID-19 pandemic has made it more difficult to close deals because buyers have put decisions on hold and/or reprioritized, according to recent research from Showpad.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology
Choosing a digital asset management solution from a sea of vendors can be overwhelming, but with the right RFP process in place, your selection will run more smoothly. Here's a quick overview.
CONTENT TYPE: Chart | TOPIC: Events
Most marketers say hybrid B2B events, which incorporate both online and in-person elements, will become more common in the coming years, according to recent research from ON24.
CONTENT TYPE: Article | TOPIC: Branding
Product data may not be flashy or entertaining like some other aspects of marketing, but its accuracy is vital in building brand trust. Check out the insights in this article.
CONTENT TYPE: Webinar | TOPIC: Customer Experience
Diversity and inclusion are no longer nice-to-haves, they're must-haves for any successful enterprise. How can you ensure that your marketing is inclusive, equitable, and diverse? Join us for this insightful roundtable discussion on product inclusion, supplier diversity, and multi-cultural marketing.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
CMOs at large companies say better integration of martech solutions is the top area they'd like to see their marketing operations team focus on this year, according to recent research from Brandmaker and Dimensional Research.
Privacy, surveillance, and compensation are top-of-mind for employees when researching human resources topics online, according to Elements Global Services.
CONTENT TYPE: Article | TOPIC: Career Management
Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself.
CONTENT TYPE: Article | TOPIC: Social Media
Social media can no longer be the job of only one department or outside agency; integration is the key to success. Read this article to identify the cross-discipline strategy that'll work for you.
For a business to thrive on social media, its social media marketing efforts must be conversion-focused. Here are five ways to increase your social media conversion rate.
CONTENT TYPE: PRO Webinar | TOPIC: Management
Innovation doesn't just happen because you have the right tech stack and processes. You need the right team, with the right mindset. Learn how to assemble and lead teams that get results in this B2B Backstage presentation with world-renowned author and speaker, Carla Johnson.
Keynote speaker, author, and storyteller Carla Johnson offers insights from her book "RE:Think Innovation: How the World's Most Prolific Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes."
CONTENT TYPE: Article | TOPIC: Marketing Technology
Although marketing leaders have traditionally chosen a martech stack based on its features and functions, the number of new technologies being created necessitates a more nuanced approach. Here are five tips to help you choose well.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
The relationship between Sales and Marketing at most B2B companies has often been dysfunctional, even though coordinating the efforts of the two departments can have a big impact on the company's bottom line.
How can you become an excellent mentor at work? This from Intuit Mint covers the basics of ensuring mentorship is effective for your mentees and yourself.
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