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  • How Search Engines Work: Breaking It Down (And Acronyms Too)

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    The foundation of SEO: How search engine algorithms work and the anatomy of a search results page. You'll also get a breakdown of acronyms so you don't have to keep googling SERP, SEM, or CTR.

  • How To Rank: An Overview of Search Ranking Factors

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    There are two super important factors (essential, really!) when it comes to ranking. In this lesson, you'll learn what those two factors are, and their key components that will help your rankings go up.

  • Why We Search: Intent, Keyphrases, and Pages (Oh, My!)

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Why do we search (this isn't a trick question)? In this lesson we'll look at three reasons people search so you can understand their intent—and direct them to where they want to go.

  • Identifying Topics and Keywords: Using Online Tools

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Knowing what people are searching for is not as difficult as it once was! In this lesson, you'll learn the various research tools you can use to find the topics and keywords you should be weaving into your content marketing.

  • Estimating Competition: How Do You Measure Up?

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Fighting for a search term is only okay if the fight is fair. In this lesson, you'll learn what tools you can use to help you analyze your authority and weight over your competition.

  • From Search to Site: Incorporating Keyphrases FTW!

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    We're familiar with the phrase, "put pen to paper," but when it comes to SEO it's all about where to put keyphrases on your site. In this lesson, we'll review the best places for you to incorporate keyphrases to help you create relevant webpages.

  • In the Eye of the Beholder: How Google Evaluates Quality Webpages

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Want to know what exactly Google is looking for? In this lesson, you'll learn what Google values in a webpage and the key things you can do to ensure your webpage is Google quality.

  • Links and Authority: Understanding the Value of Links

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    There's more than meets the eye when it comes to links. In this lesson, we'll learn about the different types of links (natural vs. unnatural) and what your links must have to ensure they're good to go.

  • How to Increase Your Domain Authority by Building Links

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Need to bulk up? Building links takes time. But in this lesson you'll learn some quick ways to build more links (the good kind!), helping you to increase your domain authority.

  • How to Increase Your Domain Authority by Attracting Links

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Creating new links is one way to increase domain authority, another is attracting links. In this lesson, you'll learn how content and influencers combined can help drive authority.

  • Just Enough Tech: What Non-Techies Need to Know

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    We're not going to get all techie, but we do need to understand the implications of some non-techie, technical factors. In this lesson, we'll review these factors are and eliminate any issues that might impact your ranking.

  • Analyzing Traffic: Monitoring KPIs for SEO Success

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    KPIs are only effective if you plan to measure... so let's measure! In this lesson, you'll learn the different KPIs you can set, and what tools you can use to gather the data needed to measure success.

  • Ongoing Optimization: Updating Content and Defending Pages

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    There is always room for improvement. (Not you, you're perfect—your site.) In this lesson, you'll learn two ways you can optimize your site for search (and save time).

  • Five Powerful PPC Tips for SaaS Companies

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Software as a service is becoming essential in both our work and our social lives. For SaaS companies looking to drive traffic, build awareness, and generate leads, PPC is one of the most powerful tools available. Check out these five tips to make PPC work for you.

  • Google Searches 2020: Trending and Popular Keywords

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    The top trending Google search term in 2020 in the United States was "stimulus check," according to recent research from SEMrush. Check out the charts in this article for 2020 trending keywords, new search terms, top searches, popular categories, and more.

  • How 'EAT' Helps Businesses Succeed on Google Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    It's no secret that Google's search engine seeks to surface high-quality content to its users. However, determining exactly what signals "high-quality" to its algorithms can be challenging for marketers.

  • 15 Tools to Boost Your YouTube Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    This year, businesses have had to grasp at every opportunity to drive interest and sales. Luckily, YouTube has become a useful option. Video is great for user engagement, and YouTube can drive traffic—and leads. To that end, these 15 tools can help you optimize your YouTube content.

  • How 'Tangential Content' Can Elevate Your B2B Company's Link-Building

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Links remain crucial to search engine optimization. But it can be tough for B2B brands, especially when there's no major launch or corporate-level change to attract publishers. Regardless, you can use "tangential content" to build links throughout the year.

  • The Keys to Effective Off-Site Search Engine Optimization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Effective SEO isn't just about improving your website structure, performance, and content; it's also about signaling the right things to search engines via external pages and platforms.

  • SEO Keyword Strategy for B2B Content Development

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Your B2B SEO strategy must be geared toward reaching the right decision-makers. If your sole intention is simply to rank for a keyword, your B2B keyword strategy is already a lost cause. Here are some handy tips to get it right.