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  • Email Mapping and Segmentation for B2B Success

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Unlock the full potential of your email marketing by aligning it with demographic indicators and the prospect lifecycle. Stephanie Ristow reveals how to map your prospect journey, identify priority email programs, and segment your list to drive conversions with your B2B marketing funnel.

  • Healthy Lists, Better Results: The B2B Guide to Email List Health & Re-engagement Campaigns

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Your email list is only as good as its engagement. Join B2B email marketing veteran Michael Barber as he explores ways to set meaningful engagement metrics, craft re-engagement campaigns that respect your business goals and subscribers' inboxes, and maintain a healthy email list that delivers results.

  • The 7 Most Common B2B Newsletter Mistakes (And How To Avoid Them)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Don't let your B2B newsletter end up as another underperforming channel. Sean Blanda shares a roadmap to help you strike the right balance of company news and thought leadership, manage internal stakeholders to protect your brand vision, and calibrate your newsletter strategy according to your sales cycle.

  • How Association Media Delivers for B2B Marketers What Algorithms Cannot

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    Association media offers reliable, first-party data rooted in professional intent—improving B2B targeting, engagement, and ROI through contextual trust. Read more.

  • Email A/B Testing Demystified: How to Run Tests That Drive Real Results

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Take your A/B testing beyond subject lines! Discover how to set up clean, statistically sound tests for everything from copy and design to frequency and layout—and how to interpret results with confidence. Kath Pay makes it easy with a step-by-step framework for improving performance with every email you send.

  • Write Better Emails

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Between overflowing inboxes and time-strapped readers, getting your message across requires more than just good writing. Join Dayana Kibilds to discover exactly how to write subject lines, optimize your links, and lay out your email copy so your message not only gets opened... but gets acted on.

  • B2B Email Design Trends 2025: What’s Working (and Why)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Great design isn't just for B2C—B2B emails need it, too! With inbox competition fiercer than ever, standing out requires smart layouts, compelling visuals, and clear messaging. Logan Sandrock Baird breaks down the biggest design shifts in B2B email marketing, from evolving layouts to accessibility must-haves.

  • The Email Habits of Gen Z Workers

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research.

  • What Marketers Get Wrong About Email Personalization (And How to Fix It)

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Discover how a simple, automated personalization framework can improve deliverability, engagement, and retention in your email marketing strategy. Read more.

  • Rising to the Challenge of B2B Deliverability

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    While B2C and B2B buyers are alike—they're all human—email delivery rules are distinct in tangible ways. B2B marketers must navigate a different technical environment than their B2C peers. Laura Atkins explores B2B-specific solutions to improve your overall ability to reach your audience's inbox.

  • Make Your Emails Stand Out: Relevance Is the New Cool

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    How do you make YOUR emails stand out in a crowded inbox? By focusing on what your subscribers want and need! Discover how to increase response by leaning into more relevant content. In this actionable opening session, Jessica Best uncovers four ways to turn subscriber data into marketing gold.

  • What Microsoft's New Email Deliverability Requirement and Recommendations Mean for B2B Brands

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Microsoft's new deliverability requirement affects B2B email senders, in particular. Learn about the current rule and prepare for what are likely to become new requirements in the future. Read more.

  • The Future of Small Business: Embracing Customer-Centric Marketing and Tech

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Small business owners are adapting fast, using "old" and new tech and channels to grow in 2025's tough economy. Read more.

  • B2B Email Marketing Stats You Need to Know for 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic covers general B2B email insights as well as insights specifically related to email subject lines, email segmentation and personalization, email automation, and email AI usage.

  • How to Optimize Your Email Clickthrough Rates

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Maximizing email clickthrough rates requires clear CTAs, engaging copy, and strategic design. Learn key tactics to improve performance. Read more.

  • Which AI-Driven Tactics Have Been Most Effective for Marketers?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.

  • The Messaging Themes That Work Best in B2B Prospecting Emails

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.

  • The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Email is the backbone of B2B marketing. And when your emails don't reach your target audience, your sales are lower than they should be! In this free webinar, discover the hidden threats of email delivery problems and how you can maintain strong email marketing performance. Sponsored by ZeroBounce.

  • Which Content Tactics Make People Unsubscribe From Brands?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    What's working in email today? Join three email marketing experts as they reveal new ways to reach your audience and build meaningful connections. From subject lines to metrics, deliverability, and better automated flows, this free Friday Forum has what you need to succeed in the year ahead! Sponsored by Validity.