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  • The Key to Scaling B2B Personalization With GenAI: Data Standards

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more.

  • $120B Gone to Fraud: Affiliate Compliance Is Your Only Shield

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    Affiliate marketing offers performance-based growth—but it also attracts fraud. Discover how compliance and monitoring tools defend your brand and budget from abuse. Read more.

  • What Marketers Need to Know About Google's 2025 Ad Quality Update: Adapt or Risk Your Ad Budget

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Google's latest ad update uses AI to evaluate landing page experience and navigation. Marketers must adapt or risk losing visibility. Read more.

  • Marketing Agency Pricing and Cash Flow Trends for 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research.

  • 59 'Big Idea' Thought Starters [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic provides prompts around various areas, such as value, mission, and humor, to help you home in on your product's unique benefits and how to position it.

  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    AI is here to stay. And to help with your day-to-day tasks. Join us at our AI Friday Forum, where we have a lineup of marketing experts who are ready to reveal AI-infused tactics to quickly improve your B2B marketing results. Sponsored by Showpad.

  • Finding the Right DAM Fit: How to Evaluate, Implement, and Optimize a Digital Asset Management System

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    If your marketing team is plagued by inefficient workflows and it's struggling to find the right videos or images for your campaigns, you may need a new DAM solution! See how modern digital asset management tools speed production and drive operational efficiencies in B2B marketing. Sponsored by Canto.

  • How Persona-Driven AI Is Reshaping Brand Engagement and Audience Research

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more.

  • AI-Driven ABM: Scaling Precision and Impact for B2B Growth

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    Discover how Snowflake's ABM team achieved a 2.3x lift in meetings booked and a 54% increase in CTR by using Snowflake AI for targeted campaigns and more personalized messaging—while optimizing both budget and engagement. Read more.

  • SEO Principles: A Guide for Beginners [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic provides an overview of key SEO principles such as webpage optimization, search engine rankings, and keyword research.

  • Healthy Lists, Better Results: The B2B Guide to Email List Health & Re-engagement Campaigns

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Your email list is only as good as its engagement. Join B2B email marketing veteran Michael Barber as he explores ways to set meaningful engagement metrics, craft re-engagement campaigns that respect your business goals and subscribers' inboxes, and maintain a healthy email list that delivers results.

  • Powering Agile Transformation: Why Marketing Is the Hidden Accelerator

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Agile transformation succeeds when Marketing is a strategic partner. Here's how marketing leaders can help lead Agility transformation across the business. Read more.

  • What Influencers Want From Brand Partners

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent research.

  • How CMOs Are Approaching Generative AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG.

  • Six Social Media Tips for Introverts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at how introverts can show up on social media without burning out.

  • What's Ahead for AI and ABM: Evolving From Tools to Orchestration

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next. Read more.

  • The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more.

  • Top 10 Favorite Creator-Led Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which brands led by celebrities and social media creators do people love most? To find out, researchers surveyed 1,000 shoppers in the United States.

  • The 7 Most Common B2B Newsletter Mistakes (And How To Avoid Them)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Don't let your B2B newsletter end up as another underperforming channel. Sean Blanda shares a roadmap to help you strike the right balance of company news and thought leadership, manage internal stakeholders to protect your brand vision, and calibrate your newsletter strategy according to your sales cycle.

  • The State of Hybrid Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their organization has changed its policy to require more time to be spent in the office.