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  • Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research.

  • This infographic provides prompts around various areas, such as value, mission, and humor, to help you home in on your product's unique benefits and how to position it.

  • AI Friday Forum

    Friday Forum

    AI is here to stay. And to help with your day-to-day tasks. Join us at our AI Friday Forum, where we have a lineup of marketing experts who are ready to reveal AI-infused tactics to quickly improve your B2B marketing results. Sponsored by Showpad.

  • If your marketing team is plagued by inefficient workflows and it's struggling to find the right videos or images for your campaigns, you may need a new DAM solution! See how modern digital asset management tools speed production and drive operational efficiencies in B2B marketing. Sponsored by Canto.

  • Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more.

  • Discover how Snowflake's ABM team achieved a 2.3x lift in meetings booked and a 54% increase in CTR by using Snowflake AI for targeted campaigns and more personalized messaging—while optimizing both budget and engagement. Read more.

  • This infographic provides an overview of key SEO principles such as webpage optimization, search engine rankings, and keyword research.

  • Your email list is only as good as its engagement. Join B2B email marketing veteran Michael Barber as he explores ways to set meaningful engagement metrics, craft re-engagement campaigns that respect your business goals and subscribers' inboxes, and maintain a healthy email list that delivers results.

  • Agile transformation succeeds when Marketing is a strategic partner. Here's how marketing leaders can help lead Agility transformation across the business. Read more.

  • Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent research.

  • Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG.

  • This infographic looks at how introverts can show up on social media without burning out.

  • AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next. Read more.

  • A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more.

  • Which brands led by celebrities and social media creators do people love most? To find out, researchers surveyed 1,000 shoppers in the United States.

  • Don't let your B2B newsletter end up as another underperforming channel. Sean Blanda shares a roadmap to help you strike the right balance of company news and thought leadership, manage internal stakeholders to protect your brand vision, and calibrate your newsletter strategy according to your sales cycle.

  • Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their organization has changed its policy to require more time to be spent in the office.

  • Learn how thought leadership fuels more effective lead generation by reaching untapped audiences, fueling demand, and guiding buyers through their buying journey. Read more.

  • B2B buyers are overwhelmed by proliferation of generic content and skeptical of it. Education-led marketing helps brands stand out with clarity and trust-building content and experiences. Read more.

  • Today's workers are turning to AI set goals, talk through problems, do financial planning, evaluate job performance, better understand colleagues, seek mental health support, get career coaching, and vent frustrations.