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  • #SocialSkim: Go Shopping on Facebook, Plus 12 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the latest on Facebook's new mobile shopping experiences. We'll also tell you about Instagram for Business, Pinterest's updated Place Pins, and how many marketers are really taking the influencer route. Skim to stay on top!

  • Unlock Mobile Advertising by Measuring the Real World

    Article

    CONTENT TYPE: Article | TOPIC: None

    Like it or not, mobile has become the primary mode of communication between companies and consumers, and mobile devices are changing how people are purchasing products and services in the real world.

  • What to Look for When Identifying Your Best Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Identifying the prospects most likely to convert and generate long-term value requires thinking beyond the business card. Keep the following in mind when looking for your best customers.

  • How Dominant Is Amazon.com in E-Commerce?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 44% of US e-commerce shoppers say they bypass the rest of the Web and go directly to Amazon.com to search for products, according to a recent report from BloomReach and Survata.

  • Why You Shouldn't Obsess Over Facebook's News Feed

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Obsessing over the day-to-day performance of your Facebook Page is unproductive and destructive to your state of mind. Here's why you should stop obsessing over Page analytics and start focusing on producing great content.

  • How to Apply the 'Golden Circle' to Your Marketing and Performance Measurement

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers are likely in the thick of marketing planning, so now is a good time to revisit how to apply both the Golden Circle and the best-practices of alignment and accountability to ensure Marketing makes a difference for the business in 2016.

  • UK Business Professionals' Five Biggest Workplace Fears

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 40% of business professionals say public speaking is their biggest workplace fear, according to a recent report from Forward Role Recruitment.

  • Eight Quick Tips to Help You Create High-Quality Videos

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Are you taking part in a video or filming one? Then you need to make sure you don't blow this big moment. These eight tips can keep you from falling flat on your face and help you create awesome videos.

  • A Lyrical Entrepreneur: Author, Professor, and Opera Singer Ja-Nae Duane on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Entrepreneur, professor, and opera singer Ja-Nae Duane shares tips and insights from her latest book, The Startup Equation, due out in early 2016.

  • Seven Tips to Ignite Your Mobile Marketing This Holiday Season

    Article

    CONTENT TYPE: Article | TOPIC: None

    The holiday season is approaching quickly, so now is the perfect time to get your mobile marketing strategy in place. These tips will help you maximize mobile sales during the upcoming holidays.

  • 2016 B2C Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What sets best-in-class B2C marketers apart from the rest? Which tactics, social platforms, and promotion methods do B2C marketers use—and how effectively? How do B2C content marketers differ from their B2B counterparts?

  • Why You Need an App Store Optimization Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    App-store discovery and paid user acquisition campaigns are the most effective channels for getting new users. Is your app easy to find via search?

  • Five Tips for Brands That Want Success on Facebook

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Facebook is continually changing how it displays content to fans. Still, brands can consistently create content that stands out and leads to more engagement—despite Facebook's shenanigans.

  • Four Ways to Supercharge Your Holiday Email Strategy [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online retailers say social integration, mobile optimization, list segmentation, and personalization are the keys to successful holiday email campaigns this year, according to a recent report from Campaigner.

  • Do the Math: Using Metrics for Marketing Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Today's marketers must keep abreast of their marketing numbers—budgets, measurement, and metrics. This infographic can help you see how your marketing strategy numbers add up.

  • Five E-Commerce Upsell and Cross-Sell Tactics

    Article

    CONTENT TYPE: Article | TOPIC: None

    Upselling and cross-selling are popular ways to increase average order size and total revenue. Customers, too, are amenable to such tactics because they discover products they need.

  • #SocialSkim: All about Twitter Moments, Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the full story on Twitter Moments and how you can use it to your advantage. Also: Facebook's new grading system for mobile in-app ads, mobile- and Millennial-friendly infomercials, sponsored Snapchat Lenses, the 2016 B2B Content Marketing report, and much more!

  • Trends That Can Help You Turn Online Searchers Into Purchasers

    Article

    CONTENT TYPE: Article | TOPIC: None

    E-commerce is booming, but the retail store is far from dead. Marketers need to solve the attribution gap between online marketing and store sales. Let's go over some old, new, and emerging trends that can help bridge the gap.

  • Ad Spend Forecast: Mobile to Overtake Print, Radio, and Outdoor by 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world’s third-largest medium after television and desktop, according to recent projections from ZenithOptimedia.

  • Three Steps to Creating an Offer That Gets Leads and Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your offer—or, more specifically, how compelling it is—will determine whether or not your target audience will gobble up what you are selling.