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  • Four Scrappy Content Marketing Hacks

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    These four content creation hacks belong in every marketer's toolbox. These tips and tricks epitomize the scrappy mindset we need to do more with less, and help us bring that mindset to life in our content marketing.

  • Four Kinds of Periscope Broadcasts You Should Be Creating

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you've been struggling to figure out how to use the live-streaming Periscope app for marketing, check out these four types of broadcasts you can create with it.

  • How Business Leaders View Digital Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters (78%) of business leaders say their company's digital marketing efforts are somewhat or very successful, according to a recent report from Act-On Software and Ascend2.

  • Don't Fall for Vanity Metrics When Measuring Social Media ROI

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Marketers often struggle to explain what they've achieved by marketing via social media, so they resort to using vanity metrics instead of actionable ones.

  • Content Marketing Production: Creative Solutions Few B2B Marketers Know How to Deploy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    B2B marketers are overwhelmed by content marketing, with their top challenges relating to production. No wonder: a marketing department isn't the same thing as a content production team.

  • 2016 Webinar Benchmarks for Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What's the average length of a brand webinar? Which days are the most popular for hosting events? How much engagement occurs afterwards?

  • Beware of Unsafe User-Generated Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Most marketers get very excited about user-generated content (UGC) because it can boost brand awareness and business. But beware: Some UGC can actually damage your brand.

  • Email Deliverability Rates Dragging You Down? Try These 10 Do's and 7 Don'ts

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Though most email marketers focus on optimizing click-through rates and open rates—and for good reason—those popular metrics won't add up to success if your emails don't land in your contacts' inboxes in the first place.

  • #SocialSkim: What Facebook's Algorithm Change Means, Plus 12 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week's all about optimization and user experience—from the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social media industry leaders united to stress the gravity of live video.

  • How Accurate Is B2B Prospect Data Sold by Vendors?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Is B2B company data provided by major vendors correct? How likely is it that marketers and salespeople will be able to connect with the prospects they're trying to reach?

  • A Primer for Getting Ahead With Long-Tail Keywords

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Long-tail keywords can help even smaller and newer websites "steal" traffic from big, established players. Here's the lowdown on the what, why, and how of long-tail keywords.

  • How to Make Public Relations Drive SEO

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how.

  • CEOs and Social Media: What the Public Expects of Leaders [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly two-thirds of Americans say senior business leaders should have public-facing social media accounts, according to recent research from G&S Business Communications and Harris Poll.

  • Intelligent Algorithms May Save Us From Being Overwhelmed by Data

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers are receiving so much data that they're drowning in it. What we need to handle all this information are intelligent algorithms that can manage other algorithms.

  • Get Organized: Four Simple Ways to Keep Creative Projects on Track

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Creative teams thrive on flexibility, doing some of their best work when given the freedom to explore and experiment. But too much of a good thing can be, well, too much. You need some structure to maintain sanity and to be truly effective.

  • B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Ruth Stevens discusses her book, B2B Data-Driven Marketing, shares tips on how to collect and use data to improve B2B marketing results, and offers insights from her time as a senior marketer at companies like Time Warner and IBM.

  • The 10 Most Influential Digital Marketers on Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which professionals have the biggest influence on discussions about digital marketing on Twitter? Who has the most impactful conversations about the topic?

  • Seven Common Blogging Mistakes to Avoid [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Whether you're an experienced blogger or a newbie, you may have fallen into one (or some or all) of the following blogging traps.

  • Your Brain on Tools: The Benefits of Sales Enablement Technology

    Article

    CONTENT TYPE: Article | TOPIC: None

    Help your sales team members perform at their best by using sales enablement technology. It can help boost the retention and retrieval of information stored in their brain.

  • The Six Pillars of B2B Customer Experience Excellence

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Poor customer experience drives brand switching—a key reason for three quarters of lost customers. And customers who suffer a bad customer experience spread negative word-of-mouth.