FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Chief Customer Officer 2.0: Author Jeanne Bliss on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Customer experience expert and best-selling author Jeanne Bliss shares tips for creating a customer-centric organization and discusses her new book, Chief Customer Officer 2.0.

  • Reap These Benefits When You Unify Your Marketing Stack

    Article

    CONTENT TYPE: Article | TOPIC: None

    At one time, integrating multiple solutions required an entire team and lots of work. But, today, it's remarkably easy to unify your marketing stack. And here's why you should consider doing so.

  • How to Nurture the Five Stages of Customer Advocacy

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customer advocacy programs are hot right now. And why shouldn't they be? Customers have the ability to be hyper-connected to the brands they love, and they are gaining more influence over the buying process every day. But advocacy is a fragile thing.

  • The State of B2B Content Personalization

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, according to recent research from Seismic and Demand Metric.

  • The Ideal Word Counts for Social Media Posts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What are the ideal word counts for your social media posts and blog articles? Here's a look at the different ideal content lengths to help you craft your written content.

  • What Sentiment Analysis Can Do for Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Sentiment analysis helps you understand what your customers really think about your brand, products, and services. Here's a look at why sentiment analysis can help you make better business decisions.

  • Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    It's hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete's Super Submarines (instead of Subway), and then enjoy a refreshing Brad's Drink (instead of a Pepsi) later that afternoon.

  • Sales Leaders Bullish on 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most sales leaders say they are optimistic about business growth for the rest of 2016, according to recent research from InsideSales.

  • Market Research: The Answer to 'Uberization' and 21st Century Customer Challenges

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customer behaviors are changing. Fast. Not keeping up is all too risky. The companies that really "get" their customers, like Apple and Amazon, are setting the standards—and the bar is set high.

  • Retail vs. Subscription: The Differences (and How to Act on Them)

    Article

    CONTENT TYPE: Article | TOPIC: None

    A 5K race and a marathon require different skills and focuses. As do the retail marketing and subscription models: One relies on sporadic surges in customer activity; the other, on long-term customer relationships.

  • 2016 Email Marketing Salary Guide

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What is the median salary of email marketers in the United States? How does pay vary by age and gender?

  • Your Handy Cheat Sheet for Writing Headlines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    How do you get your headlines to inspire a click? Here's a cheat sheet that spells out nine effective tips based on the nine letters in the word "headlines."

  • Seven Ways to Find Investors for Your Startup

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Unless you're one of the iron-walleted few, gaining startup capital for your business venture will require the help of investors. Navigating those waters can be a lesson in humility; it also requires a certain amount of know-how.

  • #SocialSkim: Facebook Messenger for In-Store Payments? Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; and tips for Facebook video and Pinterest Promoted Pins.

  • Do Most Americans Check Their Smartphones in the Bathroom?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What percentage of Americans adults uses smartphones while in the restroom? To find out the answer to that essential question, Phrasee polled 940 people age 18 and older in the United States.

  • Three Ways Services Firms and Marketing Agencies Can Counteract Revenue Loss

    Article

    CONTENT TYPE: Article | TOPIC: None

    Lost revenue among professional services firms (including marketing agencies) averages 5%. Most factors contributing to it are often preventable. Here's a look at three ways to prevent revenue loss.

  • How to Make Your Mobile App Stand Out in the Crowded App Store

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Making your app stand out in today's hypercompetitive app market is tough. But don't lose hope. It doesn't have to be as hard as you may think it is.

  • Three Steps to Maximizing ROI in a New Era of Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Most CMOs view content as the future of marketing. But the job doesn't end with simply producing content... Making sure it performs is critical to driving engagement and reaching target audiences.

  • Let Demographics Help Guide Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    To engineer the perfect marketing strategy, you first must understand your customer base. Demographic data helps you identify your typical customer and use that data to focus your efforts.

  • How SMBs Are Using Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than two-thirds (67%) of small and midsize businesses are are already using social media as part of their marketing efforts or plan to start doing so sometime this year, according to a recent report from Clutch.