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More than two-thirds (67%) of small and midsize businesses are are already using social media as part of their marketing efforts or plan to start doing so sometime this year, according to a recent report from Clutch.

The report was based on data from a survey of 352 owners and managers of businesses located the United States with 1-500 employees. The majority of businesses included in the survey have 1-10 employees and less than $1 million in annual revenue.

Some 5% of SMBs that do not yet use social media say they plan to start doing so by the end of 2017; 18% say they are unlikely to ever use social media, and 9% are neutral (neither likely nor unlikely).

Facebook is the most popular social network with SMBs (89% of respondents say they use the network as part of their marketing efforts); Twitter is second (49%), followed by LinkedIn (42%), Pinterest (31%), and Instagram (28%).

Some 35% of respondents say their SMB posts to social media once a week, on average; 26% post multiple times a day and 18% post once a day.

About the research: The report was based on data from a survey of 352 owners and managers of businesses located the United States with 1-500 employees. The majority of businesses included in the survey have 1-10 employees and less than $1 million in annual revenue.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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