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  • The Liquor Store Model for Social Media Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    I run a liquor store in a small town, and I've always dealt with instant communication among customers. An unhappy customer, can go down to the coffee shop and spread the word all over town. Now every business faces that same pressure online.

  • World Internet Stats: Websites, Email, Social Media, and More

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In 2012, roughly 2.4 billion people worldwide used the Web, recording some 2.7 billion Facebook likes and 175 million tweets per day, according to a report by Pingdom, which compiled a year of data on the Internet, email, and social media.

  • A Nine-Step Path to Personal Branding [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Your personal brand is how you market yourself. In a matter of speaking, you are the product. Need help establishing your personal brand? This infographic can help you through the process in nine basic steps.

  • Buffalo Chicken Dip: Search Engine Super Bowl Champ (Four Seasonal Keyword Research Tips)

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Every industry has its version of "buffalo chicken dip," a product or concept with big seasonal peaks. By anticipating those keyword trends and having your search marketing campaigns at the ready, you could hatch the same kind of profits as chicken farms do on Super Bowl Sunday.

  • What Not to Do With Your Online Presence in 2013

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you need some help with your online presence (think social media, blogs, local listings, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing on the right track in 2013.

  • Twitter's Vine, How Brands Are Using It, a Plethora of Tools: The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: How brands are already using Vine. And useful tools--for memes, for tracking analytics by phone, for funner presentations, for better gauging the usefulness of Pinterest, and for improving your company culture. Plus the usual grab bag of B2B-relevant news, stats, how-tos and buzzworthy campaigns.

  • Super Bowl Ads More Popular Than Game Action

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    American adults prefer Super Bowl commercials over any other part of the event, including the game itself: 38.8% of those surveyed cite commercials as their favorite part of the Super Bowl, whereas 28.8% cite the game itself, according to a survey from Lab42.

  • Three Steps for Making (Big or Small) Data Work for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    When pricey data tools are not an option, these few simple steps can help make data work for you by allowing you to derive insights that make the most impact across your department or organization.

  • Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Question 6)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you need a customer relationship management system to do lead nurturing? The short answer: A good CRM system is critical for getting all the value possible from your lead nurture and marketing automation investments.

  • News Consumption: Digital, Mobile, and Social Media Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most digital news consumers find news information from Web-native sources such as The Huffington Post and Yahoo, but they rely on more traditional news outlets such as the New York Times and CNN for breaking news stories and for news consumed via mobile devices, according to a report by The New York Times's Customer Insight Group.

  • Product Portfolio Management: Are You Working on the Right New Products?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you able to make sure you're properly resourcing your new-product portfolio? And do you have the tracking tools you need to make sure those products launch on time?

  • Five Ways to Treat Your Retail Customers Better (and Boost Profits) in 2013

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's time to get serious about your strategies for 2013. How will you treat your customers? How will you acknowledge their experiences and build their brand loyalty? How will you encourage interaction with multiple channels? The short answer: listen to them. The long answer: read this article.

  • We Are All in Sales: Daniel Pink Talks Selling on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Dan Pink argues that selling (especially in the form of persuading or convincing someone to do this or that) is deeply embedded in our nature. "We need to move away from thinking of selling something as a kind of unnatural, scurrilous act," he insists.

  • Facebook Surpasses Google Maps, Now No. 1 Mobile App in US

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Facebook closed out 2012 with good news on the mobile front: Ranked by audience size, Facebook captured the No. 1 spot from Google Maps as the top US mobile app as of December 2012, according to data from the comScore Mobile Metrix.

  • Building a Website Testing and Optimization Program: Measurement (Part 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Learn how to measure and communicate the results of your website testing and optimization efforts in this third article of a three-part series on the steps you need to take to create a successful optimization program.

  • An Exciting Time for SEO in the Enterprise [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    SEO once had a poorly understood role in companies. Now, however, more companies are understanding SEO's importance in boosting business, according to this infographic.

  • Social Networking: 45% Check Out Brands' Pages

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 45% of online adults worldwide say they regularly check out brands' social networking pages, such as on Facebook; however, that proportion varies dramatically across geographic regions, according to a new survey from Ipsos OTX and Ipsos Global @dvisor.

  • Six Principles of Great Content Brands

    Article

    CONTENT TYPE: Article | TOPIC: None

    The torrent of content is increasing by the day. It's a good sign: Marketers are getting hip to the power of content. But the only way to survive the coming erosion of engagement with your content is to create a Great Content Brand.

  • Saving Time and Money Are Key Drivers of Shopping via Mobile

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds (63%) of smartphone owners expect to be shopping more via their mobile device over the next couple years; moreover, among such mobile devotees, saving time and money are key motivators for shopping with their device.

  • The Power of Mobile [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Smartphones and tablets are growing in popularity, so you might be assuming that they are completely transforming how folks shop. Transforming? Yes. Completely? Not quite. This infographic shows how mobile devices are really affecting the shopping experience.