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  • The Research Habits of B2B Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Which sources do B2B buyers trust most when researching vendors and solutions? Which channels do they turn to most often during the early research phase? To find out, researchers surveyed 1,202 B2B decision-makers in the United States.

  • Marketing Fundamentals Matter More Than the Latest Trends

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketing success is built on timeliness fundamentals, not the latest tool or trend. Discover how metrics, strategy, UX, and advertising planning drive meaningful results. Read more.

  • AI Ads: The Perception Gap Between Marketers and Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most marketers believe younger consumers have a positive perception of AI-generated ads — but most younger consumers don't actually feel that way, according to recent research.

  • The 10 Global Brands That Lost the Most Value Last Year [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Tesla saw the biggest decline in brand value between 2025 and 2026, losing $15 billion in value year-over-year, according to recent research.

  • The Future Funnel: Why B2B Awareness Is About Relevance, Not Reach

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B awareness is evolving. Brands must optimize for AI discovery, collaborate with credible practitioners, and embed transparency to build trust and relevance in the modern buyer journey. Read more.

  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    Stop chasing perfect prompts. Learn how to design AI-powered workflows that scale—from using agents for specific tasks to activating content with measurable ROI to architecting smart human-AI handoffs that drive consistent results. Sponsored by Allego.

  • AI Update, March 13, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since Friday, March 6. Stay in the know.

  • How Marketing Teams Actually Collaborate in 2026

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Is AI—and the hype around it—adding noise to your work day, but not enough clarity or results? Discover how high-performing marketing teams are scaling work, building momentum, and executing faster with stronger collaboration, not more meetings. Sponsored by Wrike.

  • How People Feel About AI-Generated Audio in Ads and Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic explores how people feel about AI-generated voices and music, whether they believe they can recognize AI-generated audio, and how they say AI-generated audio impacts their perception of brands

  • A New Era of Interoperability: AI, Automation, and View-Through Attribution

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketing is entering a new era where AI, interoperability, and advanced measurement redefine campaign execution and accountability. Discover how marketers can drive real business outcomes. Read more.

  • The Rise of Netflix's Advertising Business

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Netflix's ad revenue is forecast to double year-over-year and reach $3 billion in 2026, according to recent research.

  • How Marketers Win Visibility in the Age of Zero-Click Search and AI Overviews

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI search is reshaping how buyers find information. Learn how marketers can shift from traditional SEO to AI visibility, authority, and question-driven discovery to stay competitive in the new search landscape. Read more.

  • The Impact of Marketing-Sales GTM Misalignment

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to recent research.

  • How Americans Feel About AI Hiring Tools [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Some 63% of Americans think AI-powered HR screening tools make the hiring process less fair, according to a recent survey.

  • The Future Funnel: Earn Interest Through Reviews, Transparency, and Self-Serve Buying

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B buyers now rely on reviews, self-serve research, and AI to evaluate vendors before speaking with sales. Learn how transparency and credible proof drive interest in modern buying journeys. Read more.

  • AI Update, March 6, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since Friday, February 27. Stay in the know.

  • Demos Booked ≠ Ready: How B2B Tech Marketers Can Unblock Stalled Pipeline

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    If booked demos aren't leading to enough sales, something's broken in your process. Let's find and fix it! Take a closer look at how prospects decide what and when to buy, and how you can adjust your strategy and messaging to close more deals. Sponsored by 3rd + Taylor.

  • AI's Impact on the B2B Buyer Journey [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Artificial intelligence is affecting every stage of the B2B buyer journey, from discovery to selection, according to recent research.

  • How Elastic Marketing Solves the AI Sameness Problem

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI enables faster content production, but scale often erodes brand voice and differentiation. Discover how elastic marketing helps teams balance AI efficiency with human strategy and identity. Read more.

  • The Top Production Challenges Facing Content Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What are the top challenges teams face when creating, managing, and distributing content? How are they working to improve their content production? To find out, researchers surveyed 434 content professionals.