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  • Three Attention-Grabbing Story Structures (That Aren't the Hero's Journey)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Traditional storytelling frameworks fall short in modern B2B marketing. Discover alternative narrative structures that engage diverse audiences, support ongoing brand stories, and drive stronger connections with buyers. Read more.

  • How Enterprises Are Optimizing for AI-Powered Search

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research.

  • 35 Brands That Saw Web Traffic Jump After Logo Redesigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Which major brands redesigned their logos and then saw significant increases in website traffic? To find out, researchers examined organic web traffic data from 2012 through 2026.

  • AI Update, April 24, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since Friday, April 17. Stay in the know.

  • The Brand Renaissance in B2B

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Branding

    How do you improve conversion efficiency, lower acquisition costs, and strengthen paid media outcomes in B2B? With a strong brand! Discover how a combination of branding and targeted marketing can help you land on your prospects' shortlist of preferred vendors in this free webinar. Sponsored by StackAdapt.

  • Influencer Marketing Content and Platform Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores the top-produced influencer marketing content types, the engagement rates of five key content types, and the average cost of an influencer engagement across different social platforms.

  • How to Manage Brand Misinformation in Generative AI Search Results

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI search is reshaping brand perception, but misinformation risks are rising. Learn how to monitor, manage, and influence your brand’s presence across generative AI platforms. Read more.

  • Trust and Building Trust

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Tools and trends come and go, but one thing doesn't change: trust! Join Ashley Faus for this opening keynote to explore how to build and maintain trust throughout the audience journey. She'll share frameworks for creating human-centric marketing, honing your point of view, and building trust at scale.

  • Trust and Building Trust

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    There's one thing in marketing that technology can never replace, and that's TRUST. Discover how to build relationships and increase buyer trust in your brand with a human-centric approach to marketing. Ashley Faus leads this free opening keynote session from our Foundations for Marketing Success PRO series.

  • Redefining B2B Content Strategy for AI Search: What Growth Teams Must Know

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    AI search is changing how B2B buyers find and evaluate vendors, making authority, clarity, and human insight more critical than ever. Learn how to adapt your content strategy. Read more.

  • The State of Global Employee Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    The level of global employee engagement—the share of workers who feel enthusiastic about their work—has dipped from its peak in 2022, according to recent research.

  • How Optimistic Are Senior Marketers About the US Economy?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Optimism about US economic conditions among senior marketers has declined its lowest level since the pandemic, according to recent research.

  • From Thought Leadership to Thought Diagnosis: Creating Interactive Lead Generation

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Thought leadership alone no longer converts. Discover how diagnostic content delivers personalized insights, engages buyers, and accelerates sales conversations by turning expertise into interactive experiences. Read more.

  • Humans vs. AI: How Global Companies Are Handling Translation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic explores how global companies are handling translation and localization, satisfaction with translation, and business leaders' top concerns about AI translation.

  • The Insider's Guide to Experiential Marketing

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Event Marketing

    Want to make a lasting impact? Give attendees an experience they’ll never forget. Discover how to blend business goals with memorable moments, stretch any budget, and drive higher event ROI. Download this free guide for ideas you can steal for your next event. Sponsored by Cvent.

  • Customer Experience Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Customer Experience

    Customers are the cornerstone of every business. So, to be successful, your CX needs to be top-notch. Join us for three expert-led sessions that will help you optimize your customer journey and effectively capture your customer's voice—all in the AI era. Sponsored by SurveyMonkey.

  • AI Update, April 17, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since Friday, April 10. Stay in the know.

  • Your Top Event Trends for 2026

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    A great event is the marketing experience your attendees remember long after the lights go out. Discover the hottest event trends of 2026 backed by Cvent's most recent data. Sponsored by Cvent.

  • Are College Students Ready for AI-Driven Workplaces? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at how college students are being taught AI skills and employers' expectations of college graduates' AI skills.

  • The New Rules of Brand Loyalty: From Virality to Value

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Brand loyalty isn’t built on viral moments or discounts. Discover how trust, authenticity, and community-driven strategies create lasting customer relationships in today’s evolving marketing landscape. Read more.