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  • Most B2B firms do not have individuals or teams dedicated exclusively to account-based marketing (ABM), according to recent research from The Marketing Practice.

  • Online reviews are of course useful for prospective customers seeking information about a business. But the education goes both ways: Businesses can learn a lot from their own customers by paying attention to reviews. This article highlights five of the major lessons.

  • Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal.

  • Connected TV advertising is generating strong results for B2B brands, even as viewing habits and the TV landscape continues to shift. How can you differentiate your brand while reaching the top, middle, and bottom of your sales funnel? Discover how CTV is redefining advertising. Sponsored by MNTN.

  • Do you find yourself churning out average marketing emails with forgettable personality? Maybe you scatter some automation and toss in a {FirstName} here and there... but you're still not sure that it's enough. How do you make email more memorable and impactful? Sponsored by Vidyard.

  • Do you wish you had better visibility into the online-to-offline customer journey—and that you could take immediate action on insights extracted from customer conversations? With the right AI and conversation intelligence capabilities, you can do all of that and more. Sponsored by Invoca.

  • Your digital marketing is only as strong as the strategy behind it. In Brains Before Budget, you'll lay the foundations of your next campaign. Work side-by-side with branding expert Nick Westergaard in our Digital Brand Activation Working Webinar series. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.

  • As important as it is to create a diverse and welcoming workplace, getting there isn't always easy. If you're feeling stuck with your DEI initiative, follow these three steps.

  • Creativity often drives marketing. But creativity is not measurable. To earn the right to experiment and be artistic in your marketing tactics, you have to first prove you're doing the science right—and that means learning to prove revenue.

  • This infographic from Visual Capitalist explores the biggest social platforms, as measured by monthly active users (MAUs).

  • B2B buyers are often swayed by different factors than B2C buyers, but brand trust is crucial in both cases. Chatbots are an easy way for B2B brands to differentiate themselves from the competition.

  • B2B marketers know they have to treat leads as more than a name on a list, but that can be difficult when conducting ABM at scale. Here are four ways to use automation for ABM.

  • Marketers in different roles are focused on different SEO priorities in 2022, though improving collaboration is a shared goal across the board, according to recent research from Conductor.

  • A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.

  • Global consumers say Google is the most 'simple' brand in the world, with experiences that are easy to understand, transparent, and honest, according to recent research from Siegel+Gale.

  • This infographic from LinkedIn Marketing Solutions explores how to effectively connect with Gen Z on the professional social network.

  • Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started.

  • Forget about any data or trends before March 2020, argues speaker and author Mark Schaefer. The business world has fundamentally changed, and the winners are companies that can make a personal connection by showing up human.

  • This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites.

  • An omnichannel ABM approach is now considered the most efficient B2B marketing strategy, resulting in higher win rates, shorter sales cycles, and bigger deals. Here's how to make it work for you.