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CONTENT TYPE: Article | TOPIC: Marketing Content
You'd never hide your content from your target audience, right? If you're not publishing content in the publications your target audience is reading, you might be. Here's how to get it in front of them.
CONTENT TYPE: Infographic | TOPIC: Websites
Everyone knows that their company's website should load quickly. But exactly how bad is it if pages are slow? What measurable impact does that have on the business?
CONTENT TYPE: Video | TOPIC: Demand Generation
Ever felt like your go-to-market (GTM) campaign plan was set in stone, only to realize that it needs to be as dynamic as the market itself? If so, this episode of the Marketing Smarts Live Show is a must-watch.
CONTENT TYPE: Article | TOPIC: Marketing Management
Managing remote teams is not just about having virtual meetings ad nauseam. This article explores other ways of securing performance and cohesion in remote marketing teams.
CONTENT TYPE: Chart | TOPIC: Marketing Content
Do healthcare B2B buyers prefer marketing content from brands that use clear, plain language? If so, what benefits does using that sort of language deliver? To find out, Aha Media conducted a study with more than 150 clinical and non-clinical professionals.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
Marketers' tentative trial-and-error with AI can feel a lot like dating—red flags and all. Here's how a "dating" approach can help you embrace AI.
CONTENT TYPE: Chart | TOPIC: Marketing Management
Most chief marketing officers say the chief financial officer at their firm is willing or very willing to collaborate on investments, goals, and metrics, according to recent research from CMO Council and KPMG.
CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence
Does the text feel a little off when ChatGPT creates content for your business? The solution may be to improve your prompts with tone modifiers—phrases that help the AI program understand exactly what you want.
CONTENT TYPE: Article | TOPIC: Branding
To make the right first impression, your brand needs an elevator pitch—a practiced script that introduces yourself and your business in a positive way that is both relevant and memorable. Here are tips on how to craft one.
CONTENT TYPE: Video | TOPIC: Marketing Content
"Video testimonials are the secret sauce to B2B growth!" If that statement piques your interest, then you're in for a treat. In this episode of the Marketing Smarts Live Show, Alexander Ferguson discusses the transformative impact of video testimonials on B2B marketing.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
It's high time we bridge the gap between B2C and B2B content marketing, using the strengths of B2C strategies to bolster B2B outcomes. Here are some ideas.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Host George B. Thomas and guest Kristen Habacht get into how humans really sound, and why it's vital to weave that sound into your marketing moments. They discuss helpful AI tools, overpersonalization, avoiding the uncanny valley, and much more.
Which countries have the greatest number of job postings related to AI? What share of job posts in US states are related to AI? To find out, Executive Placements examined publicly available data from a range of sources.
CONTENT TYPE: Chart | TOPIC: Martech
B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research from SugarCRM.
Have you ever been on the receiving end of AI that didn't work well? It can be awkward and even creepy. To avoid that "uncanny valley," marketers need to learn which functions are human-specific and which ones can be passed off to a bot.
CONTENT TYPE: Video | TOPIC: Artificial Intelligence
If you're a marketer looking to supercharge your strategies with AI, buckle up, because this episode is a goldmine of insights.
Marketers are well-versed in the customer journey. But knowing the other side of the story—the buying process (no, the two are not the same)—is also important. Le's visualize the process to truly understand it.
CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence
You've likely heard how generative AI can automate content creation, enhance data analysis, and power chatbots. Here are three additional use cases for AI you might have overlooked.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Most business leaders say it's important for companies to establish internal guidelines regarding how to use AI responsibly, but most also say their firm does not yet have those sorts of guidelines in place, according to recent research from Conversica.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
How can B2B marketers ensure they get the funds needed to execute their strategies? This infographic from DIGGrowth looks at five proven approaches for justifying spend.
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