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  • From Browsing Online to Delivery, Product Packaging Matters to E-Commerce Shoppers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Consumers don't merely want online purchases to arrive quickly; they also want brand recognition—which means creative presentations of packaging. If your brand doesn't provide it, customers will purchase from one that does.

  • Engaging on LinkedIn: Five Strategies for Sales and Marketing Leaders

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    A LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue opportunities and one that just has lots of connections it does not engage with.

  • 2015 Global Ad Spend Forecast by Medium and Region

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Global ad expenditure is expected to grow 4.2% globally in 2015, reaching $531 billion by the end of the year, according to a June forecast from ZenithOptimedia.

  • 10 Easy Ways to Improve Your Email Open Rates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Boost your email's chances of being opened by following these quick email marketing tips.

  • How to Manage Email Deliverability: Six Simple Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: None

    Managing deliverability can challenge even the most well-respected brand. Government regulations, inconsistent Internet service provider (ISP) policies, emerging technologies, and changes in subscriber behavior all add to the complexity.

  • The Top-Rated Social Analytics Tools by Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which social media analytics tools are most used and liked by marketers? To find out, G2 Crowd recently examined more than 200 evaluations written on its software review platform by business, marketing, and analytics professionals.

  • Three Ways Brain Science Can Skyrocket Your Conversion Rates

    Article

    CONTENT TYPE: Article | TOPIC: None

    By using what is known about neuroscience, emotion, and human behavior, marketers can make small but strategic changes to their CTAs that drive more sales, make new connections, and boost their company's bottom line.

  • Five Ways to Prove Marketing's Value by Saving Sales Costs

    Article

    CONTENT TYPE: Article | TOPIC: None

    Eager to prove its worth, Marketing is moving down the sales funnel, and some marketers are assuming sales enablement roles. Now's the time to become a cost-saver rather than remaining a cost center.

  • The Best Time of Day to Tweet

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The most popular times for tweeting are often not the best times for getting clicks and engagement, according to a recent report from Buffer.

  • Six Steps to Mastering Email Marketing

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Email Marketing

    Email is an essential tool for modern marketers. It might not be shiny and new, but it’s still one of the most effective forms of marketing used today. Use it to increase engagement, conversions, and sales—you’re up for the challenge.

  • What the US Road to Independence Would Have Looked Like in 2015 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Imagine how much easier the road to the signing of the Declaration of Independence in 1776 would have been if the Patriots had online marketing tools and social media platforms.

  • Communicate Like a Founding Father: Three Simple Lessons From the Declaration of Independence

    Article

    CONTENT TYPE: Article | TOPIC: None

    Believe it or not, the Declaration of Independence follows a simple formula dating back thousands of years to one of the original thought leaders about the art of persuasion: Aristotle.

  • How to Make Digital Advertising as Successful as Hot Chocolate at an Ice Rink

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you want to make sure your ads are seen by the right audience, it's time to combine some advertising tools and strategies that make targeting (almost) as successful as selling hot chocolate at the ice rink.

  • #SocialSkim: #LoveWins Across Social, Plus More Stories in This Week’s Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out how to access Buyable Pins and Facebook Messenger payments, learn about Facebook's ad-revenue-share offer, and hear Mark Zuckerberg's incendiary theory about where social is headed. Skim to stay in social shape!

  • The Rules of Successful Effective Influencer Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Successful marketers don't just identify who their industry influencers are; they also know what to do (and what to avoid) for effective influencer marketing.

  • How Millennial Parents Use Mobile Phones to Shop in Stores

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 85% of all Millennial parents say they use smartphones to help them shop while in stores, according to a recent report from Retale.

  • Wearables Are a Game-Changer in Market Research

    Article

    CONTENT TYPE: Article | TOPIC: None

    Smart wearable devices are giving marketers the most complete customer data ever. Here's a look at how wearables are transforming market research and what marketers need to keep in mind.

  • Hunting for Unicorns: Preact's Mike Saldi Talks Hiring on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Mike Saldi, formerly of Salesforce.com, now chief customer officer at software company Preact, shares secrets for spotting which applicants are most likely to rock that job you're hiring for.

  • Five Marketing Lessons From Taylor Swift, Brand Savant

    Article

    CONTENT TYPE: Article | TOPIC: None

    Say what you will about her music, persona, or awards-show grooving... Taylor Swift is a marketing genius. From product launches and rebrands to borrowed equity and social media domination, her actions read like a strategy textbook.

  • Consumers' Ideal Cable TV Channel Package

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 82% of consumers want to receive only the television channels of their choice rather than having to subscribe to set cable/satellite channel bundles, according to a recent report from Digitalsmiths.