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  • 11 Steps to Build an Internal Marketing Academy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Colleges rarely teach analytics, automation, content, email, mobile, social, and other critical skills in depth. What is your organization doing to build a modern marketing team—and differentiate through talent?

  • The Internet of Things: Consumer Adoption and Perception

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 30% of consumers in the United States already own or plan to purchase an in-home network-connected appliance—such as a smart thermostat or refrigerator—in the next two years, according to a recent report from Acquity Group.

  • How to Close the Gap Between Sales and Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most sales and marketing teams continue to operate out of alignment. They questions each other's skills and commitment to the job. They fight over the quality of the leads. But it doesn't have to be that way.

  • Marketers' Perceptions of Real-Time Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Some 88% of marketers say real-time marketing is important in 2014, according to a recent survey. So, why is it important? And how are marketers using real-time marketing?

  • Five Signs That Your Website Needs Revamping

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you suspect your website needs a major makeover but aren't certain whether you need to start from scratch? Here's some help in making that decision.

  • B2B Inbound Marketing Snapshot: Top Goals, Tactics, and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B inbound marketers say their top objectives for the year ahead are to boost conversion rates and improve the quality of leads, according to a recent poll conducted by Ascend2.

  • Marketing Ops Is Now a Must-Have: The Six A's of Marketing Performance Management

    Article

    CONTENT TYPE: Article | TOPIC: None

    With the proliferation of marketing automation tools and increased pressure from the C-Suite to prove the value of Marketing, marketing ops management is gaining traction; for all but the smallest organizations, it is now a "must have."

  • Marketing Email Year-Over-Year Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers are now getting more marketing emails than a year ago, and a higher percentage of those emails remain unopened; however, the subscribers who are engaged are opening more emails than ever.

  • Top Acquisitions of the Biggest Tech Companies [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Which companies are the biggest spenders in tech acquisitions? Here's a look at significant tech acquisitions through the years and how those purchases affected business.

  • #SocialSkim: Facebook Ads and Satire, Twitter Experiments, Tumblr User Insights, Vine, ALS, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user insights for Tumblr, and how much money the ALS #icebucketchallenge has raised. Skim for the scoops.

  • Top Website Best-Practices to Boost Your SEO

    Article

    CONTENT TYPE: Article | TOPIC: None

    Implementing these best-practices (and periodically revisiting them to ensure that everything is running smoothly) can make a serious impact on search impressions, traffic, and rankings.

  • Three Signs Your In-House App Project Is in Big Trouble

    Article

    CONTENT TYPE: Article | TOPIC: None

    Companies often take advantage of in-house resources rather than hire a third-party developer or purchase software to address their app needs. But sometimes, that decision isn't the best one.

  • How Popular Is Snapchat With Millennials?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Half of adults age 18-24 in the United States who own smartphones have installed the Snapchat app, according to recent data from comScore.

  • What You Need to Know About Optimizing Video for Mobile

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your top-of-funnel videos are designed for broad reach, but if the content doesn't load quickly, or if it isn't optimized for mobile, you don't get a chance to impress your audience. You're skipped over. End of story.

  • How Consumers Engage With Small Businesses on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most consumers say Facebook is the most useful social media network for researching products and services before visiting a small business, according to a recent report from G/O Digital.

  • The Seven Deadly Sins of Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing automation is only as good as the person using it. Failing to properly implement and use it just sets you up for frustration in the short term—and failure in the long term.

  • Storytelling and Nonprofit Marketing: Invisible People's Mark Horvath Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Mark Horvath, founder of InvisiblePeople.tv, shares advice for marketers on how to share meaningful stories that move people to take action.

  • Mobile SEM: Vital for Mobile Marketing and Your Online Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    Young and old alike have their eyes glued to their mobile phones. Some companies haven't caught on yet that this new behavior is an important marketing opportunity. Here's how you can take advantage of it.

  • How Marketers Handle Global Email Campaigns

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Three-quarters of marketers who run global email campaigns say they do not maintain a list of regional preferences and instead manage localization on an ongoing basis, according to a recent report from Lionbridge.

  • Why You Need to Stop Avoiding Google+

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    I'm ashamed that I've been shying away from Google+ for far too long. However, in light of Google+'s growing popularity, I was convinced that Google+ is really worth a company's time.