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  • Facebook Users Engage With Brands Most on Fridays

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook users engage with brands more on Fridays than on other days of the week, according to a recent report from Adobe.

  • A Seven-Item Checklist for Measurable Marketing in the Digital Age

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line. Here's how to do it correctly.

  • Five Reasons to Add Custom Content to Your Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to make your content stand out from the crowd? Consider creating custom content. It's the secret ingredient for business success. Here's why.

  • Half of Older Mobile Users Now Own Smartphones

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Just over half (51%) of mobile phone owners over the age of 55 now have smartphones, up 10% from 1Q13, according to a recent report from Nielsen.

  • How CMOs and CIOs Can Collaborate to Win: Lessons From the Fox and the Hedgehog

    Article

    CONTENT TYPE: Article | TOPIC: None

    Increasingly, IT must turn Marketing's data into something more valuable and measurable for the enterprise. At the same time, in this age of the customer, Marketing is directing more technology.

  • Google Goes All in on Mobile Apps With AdWords Updates

    Article

    CONTENT TYPE: Article | TOPIC: None

    Google recently announced new and improved AdWords features, designed with mobile in mind. Here's a look at some of the most compelling features.

  • The Trouble With Half-Truths: 'Spin Sucks' Author Gini Dietrich Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Noted communication professional, speaker, and "Spin Sucks" author Gini Dietrich explains how lying or "spinning" damages brands in the long run, and how to take an ethical approach to PR that drives positive business results.

  • The State of B2B Marketing Data

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most B2B marketing database records do not include key data fields that can help with lead segmentation—such as industry type, annual revenue, and number of employees—according to a recent report from NetProspex.

  • Eight Ways to Qualify Leads via Webinar Content and Registrant Behavior

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Webinars give marketers a unique opportunity both to interact with prospective clients and to qualify leads based on real-time behavior. Here's how you can tap into the power of webinars.

  • The Top Five Threats to Online Branding

    Article

    CONTENT TYPE: Article | TOPIC: None

    With the availability of more than 1,400 generic top-level domain names, myriad companies are registering new sites. That also increases the amount of threats brands will face. Here's a look at a few.

  • Which Marketing Channel Gives You the Most Bang for Your Click? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Consider the various online marketing channels you use regularly. Do you know which ones yield the highest return? This infographic highlights which channels get the most visitors, result in the most customers, and more.

  • The Most Effective SEO Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing and sales professionals say creating quality content is the most effective search engine optimization (SEO) tactic, according to a recent report from Ascend2.

  • If A/B Testing Can Help Win Elections, What Can It Do for Your Business?

    Article

    CONTENT TYPE: Article | TOPIC: None

    The director of analytics on the 2008 Obama campaign offers actionable insights to help retailers optimize their sales by running website experiments that help them deliver a better experience to visitors

  • In Google Authorship, the 'Who' Overtakes the 'Where'

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The adoption of Google Authorship continues to flourish. Here's a look at what Google Authorship is and why savvy marketers should begin using it now.

  • Blog Best-Practices and Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which are the best days and times to post to a blog? Do capital letters, exclamation points, and question marks in titles lead to more engagement?

  • How to Bulk Up Your Referral Program [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How do you revitalize your referral marketing to fit mobile? The following infographic is packed with referral marketing tips that marketers should consider when targeting mobile users.

  • Six Newbie Tips for Running a Successful Facebook Timeline Promotion

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you're a newcomer to Facebook marketing, the good news is that a successful promotion can land you hundreds of fans—and plenty of leads. Here's how to run an effective, popular promotion on Facebook.

  • #SocialSkim: FCC Nixes Net Neutrality, Facebook Ad Updates, Dove 'True Beauty' Backlash, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out how the FCC is giving big content providers a boost in online load speeds (and giving up on Net Neutrality?). Learn about Facebook's latest ad platform updates and LinkedIn's latest attempt to seduce brands into publishing... and see what viral video spread a zealous backlash to Dove's "True Beauty" campaign. Skim to stay sharp.

  • What Nonprofit Crowdfunding Can Learn From Digital Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Planning a crowdfunding campaign? Don't stick just to traditional forms of nonprofit fundraising. Instead, use these four elements from digital marketing to boost your campaign.

  • How Common Is Online Personal Data Theft?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one in five online American adults say they have had important personal information stolen—such as their Social Security Number, credit card, or bank account details—according to a recent Pew Research Center report.