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  • Which YouTube Partners Drive Most Viewership?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Ranked by videos viewed, gaming-focused entertainment network Machinima was the most popular YouTube video partner among male audiences in July 2011, delivering an average of 18.5 videos per male viewer during the month, according to data from comScore Video Metrix. VEVO led the way among female audiences with an average of 15 videos viewed per female viewer in July.

  • Know the 6 Stages of Your Customers' Purchase Process

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Gary Gebenlian shares the different stages of your customers' purchasing process so that you can better reach them.

  • There's No One-Size-Fits-All Internet: Why Audience Should Determine Website Design

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you know your audience? If you're taking a one-size-fits-all approach to website design, you could be alienating your core customers. Make sure you learn your audience's Web-usability priorities, behaviors, and preferences.

  • Brands Betting Big on Social, Email, Content Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    As marketers gear up for the fourth quarter, the busiest time on their marketing calendars, nearly two-thirds (63.4%) say they are planning to increase focus on social media over the next 12 months, while nearly one-half plan to increase focus on email (45.5%) and content marketing (45.3%), according to a new survey from Bizo.

  • Can We Have Sites Without Annoying Pop-ups & Ads, Please?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses how annoying and pointless pop-up ads are and expresses surprise that businesses still use this attention-seeking ploy.

  • 25 Keys to Getting Waaaaay More Out of Your Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media marketing can broaden your reach, enable you to engage your audience, and help you create raving fans if you use it the right way. So why are so many businesses still treading water with social media marketing?

  • The Five Rules of Great Radio: Rule 3 [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    Stories are what language is built around. They make people lean forward and listen. And if you want your marketing and advertising to be much more engaging, use storytelling.

  • Android Stats: Apps Twice as Popular as Mobile Web

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    CONTENT TYPE: Chart | TOPIC: None

    Android owners in the US spent an average of 56 minutes per day interacting with the Web and apps via their phones in June 2011 and of that time, two-thirds (67%) was spent using mobile apps while one-third (33%) was spent browsing the mobile Web, according to a report from Nielsen Smartphone Analytics.

  • Marketers: Call Them Agents of Change

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Helena Bouchez interviews another Daily Fix blogger Elaine Fogel about the importance of letting clients know that change is necessary for business growth.

  • Loyalty: Getting Internal Buy-In and Gauging External Success, Part 4 [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    Part four of this five-part video series on digital loyalty explores new stats about consumer loyalty behaviors; how to convince internal stakeholders about the benefits of loyalty platforms; and why consumer loyalty has become more accountable than ever.

  • Potential Customers Are Telling You How to Market to Them!

    Article

    CONTENT TYPE: Article | TOPIC: None

    The key to achieving high rankings in search and creating buzz in social media is solid content. Fortunately, the Web provides free marketing data that can help you create relevant subject matter and learn about your customers.

  • Smartphone Users Frustrated With Mobile Web Experience

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    CONTENT TYPE: Chart | TOPIC: None

    Many mobile users are unsatisfied with the mobile Web experience: 18% of smarphone users say their recent mobile browsing experiences have been frustrating and 70% describe their experiences as "just OK," according to a new survey from Modapt and Morrissey & Company.

  • Customer Service Can Make or Break Your Brand: Eight Steps for Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    What's the use in receiving stellar product reviews and making lots of sales if you can't pick up the pieces when something goes wrong? Here are eight ways to protect your brand when tackling customer problems.

  • Top-Tier B2B Marketers More Likely to Track ROI, Report Growth

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    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers who describe their organizations as "highly effective and efficient" are more likely than other marketers to measure the ROI of their marketing campaigns and report stronger growth than their competitors, according to a study by The Lenskold Group and The Pedowitz Group.

  • How to Explain Results From the Internet

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Brian Whalley explains a 5-slide process for explaining to other folks in your company the results from Internet marketing.

  • New 'X Factors' in Buying and Selling

    Article

    CONTENT TYPE: Article | TOPIC: None

    Up until the mid '80s and early '90s, salespersons held most of the trump cards. To make decisions, buyers had to rely on the information that sellers brought to the table. But the buying/selling process has changed.

  • Many Americans Working on Their Summer Vacations

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    CONTENT TYPE: Chart | TOPIC: None

    Vacations may be a time to relax and unwind for some people, but among Americans vacationing this summer, nearly one-half (46%) say they plan to (or did) work on their vacation, according to a recent Adweek/Harris Poll.

  • Latinos Go Mobile, so Go Mobile to Reach Latinos

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ginger Zumaeta discusses how to best reach Latinos by going mobile ... and what that means exactly for companies.

  • The Five Rules of Great Radio: Rule 2 [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    Quick! Recite the first five billboards you saw on your drive to work this morning. You don't remember, right? OK, how about the first three headlines you saw on your favorite news source? Nope? OK. One last chance: Name one commercial you saw on TV last night.

  • The Funnel Is Dead, Long Live the Measurable Customer Narrative

    Article

    CONTENT TYPE: Article | TOPIC: None

    One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It's simpler to draw straight lines about people's behavior, so to date we have typically pushed people through carefully scripted marketing processes. But, especially today, it just ain't so.