FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Blog Benchmarks for Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What's the average length of a brand blog post? How many shares do blog pieces tend get on social media? Do post length and engagement differ between B2B and B2C companies?

  • No More Lurking in the Shadows: What You Need to Know About Shadow IT

    Article

    CONTENT TYPE: Article | TOPIC: None

    Shadow IT is a term that IT departments frequently discuss and that Marketing rarely does. That needs to change.

  • How to Optimize Your Email Campaigns With Interest-Based List Segmentation

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Most email campaigns do a lousy job of turning warm leads into customers. But with interest-based segmentation, you'll not just dramatically increase your results... you'll do so without annoying prospects.

  • The Most Successful B2B Industries on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    How do audience size and engagement level on social media vary among various B2B industries? To find out, TrackMaven examined full-year 2015 data from 316 leading B2B brands on five social networks.

  • How to Create Content 10X Better Than Your Competitors' [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    In today's hectic business environment, your competitors may be more focused on creating content rather than creating valuable, shareable content. These tips can help you produce awesome content that blows away the competition.

  • Three Big Digital Analytics Mistakes That Marketers Make

    Article

    CONTENT TYPE: Article | TOPIC: None

    Even the most experienced marketers make mistakes. But many mistakes can be avoided if you're smart about data and you implement a solid analytics strategy.

  • #SocialSkim: Twitter Sacks Facebook, Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Read closely, because we spell out the future of social. Twitter landed a punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. the FBI seem like peanuts. Also: Kik's bot store, and Slack in your office.

  • How to Create a Marketing Measurement Playbook to Select and Measure the Right Metrics

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    With the convergence of online and offline marketing, choosing the right metrics is far more important than the quantity of data measured. Measuring the right data, and acting on the results, is essential to operating Marketing as a center of excellence.

  • The 50 Most Popular Web Properties in the US

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google's websites are the most visited by consumers in the United States, according to recent data from comScore.

  • The Inbound Marketing Channel That Most Executives Are Missing

    Article

    CONTENT TYPE: Article | TOPIC: None

    When marketing execs consider inbound marketing, they typically focus on pre-sales ways to attract customers, primarily using digital channels. But they often forget this one powerful inbound marketing channel.

  • Best-Practices for Increasing Your Online Form's Conversion Rate

    Article

    CONTENT TYPE: Article | TOPIC: None

    Left unsupervised, your online forms can cause a lot of trouble for your conversions. However, optimize your forms for performance and they'll become your website's greatest money-making asset. The choice is yours.

  • Five Content Writing Tips That Will Automatically Make You a Better Blogger

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Blogging is an important part of digital marketing. Yet, many choose not to blog because they think they don't have the necessary writing skills. These tips will go a long way toward helping you write engaging content.

  • How Long Will Consumers Wait for an E-Commerce Page to Load?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most consumers are not willing to wait for longer than a few seconds for an e-commerce page to load, according to recent research from Imperva Incapsula.

  • Chief Customer Officer 2.0: Author Jeanne Bliss on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Customer experience expert and best-selling author Jeanne Bliss shares tips for creating a customer-centric organization and discusses her new book, Chief Customer Officer 2.0.

  • Reap These Benefits When You Unify Your Marketing Stack

    Article

    CONTENT TYPE: Article | TOPIC: None

    At one time, integrating multiple solutions required an entire team and lots of work. But, today, it's remarkably easy to unify your marketing stack. And here's why you should consider doing so.

  • How to Nurture the Five Stages of Customer Advocacy

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customer advocacy programs are hot right now. And why shouldn't they be? Customers have the ability to be hyper-connected to the brands they love, and they are gaining more influence over the buying process every day. But advocacy is a fragile thing.

  • The State of B2B Content Personalization

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, according to recent research from Seismic and Demand Metric.

  • The Ideal Word Counts for Social Media Posts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What are the ideal word counts for your social media posts and blog articles? Here's a look at the different ideal content lengths to help you craft your written content.

  • What Sentiment Analysis Can Do for Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Sentiment analysis helps you understand what your customers really think about your brand, products, and services. Here's a look at why sentiment analysis can help you make better business decisions.

  • Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    It's hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete's Super Submarines (instead of Subway), and then enjoy a refreshing Brad's Drink (instead of a Pepsi) later that afternoon.